Dead

Multi-Touch Attribution Is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers

SANTA MONICA, Calif.–(BUSINESS WIRE)–May 14, 2019– After two years of refining its technology, building its team and delivering insights for early customers, Measured has officially exited stealth to launch its cross-channel incrementality measurement and decisioning platform. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190514005374/en/ Measured Screenshot: Facebook Incrementality (Photo: Business Wire) “The […]

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Multi-Touch Attribution Is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers | National

SANTA MONICA, Calif.–(BUSINESS WIRE)–May 14, 2019– After two years of refining its technology, building its team and delivering insights for early customers, Measured has officially exited stealth to launch its cross-channel incrementality measurement and decisioning platform. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190514005374/en/ Measured Screenshot: Facebook Incrementality (Photo: Business Wire) “The

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Static reports are dead: Here’s why you need to move to Google Data Studio

So many agencies and marketers are still using old school static reporting. Why? With enhanced shareability and real-time analytics, the time has come to move to dynamic dashboards. There are several dashboard options on the market, but for this article, I’m going to focus on Google Data Studio (GDS). Other options are usually expensive, difficult

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If Web Design is Dead – Why are Small Businesses Using WordPress Over Squarespace and Wix? – The Daily Telescope

United States, Minnesota, Minneapolis – 04-20-2019 (PRDistribution.com) — New data out this year suggests small businesses have increasingly moved to WordPress for their marketing efforts, despite the $40 million dollar marketing spend of do-it-yourself website template giants like Squarespace and Wix.  As a senior in College in 2015, Avery Middleton was about to graduate when he stumbled upon

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The Traditional Marketing Funnel Is Dead — Use This Model Instead

  An experienced fisherman will tell you that some fish will bite a baited hook when they are hungry, some bite it because they are curious, and some bite it because they are angry. The fish’s motivation can literally change with the wind, water temperature, cloud cover, air temperature, and a myriad of other reasons

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Widespread Google Indexing Issues, Algorithm Shifts, Icon Tests, AMP Changes & Google+ Dead

Today was an interesting day, a possible Google bug is dropping pages out of the Google index like flies. No word yet from Google on what the issue is yet. There was a potential Google update on March 29th again. March was one of the more active months at Google for webmaster/SEO topics, and we

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Google Unveils Stadia Game Streaming Platform and is Dead Serious About Eliminating Barriers and Making High-End Gaming Accessible for Everyone

Google CEO Sundar Pichai unveiled their Stadia game streaming platform at the 2019 Game Developers Conference in San Fransisco today. Stadia is designed to bring high-end gaming to Chrome and other devices and aims to eliminate the many barriers to gaming. It will likely be a subscription service similar to Netflix but focused on games

Google Unveils Stadia Game Streaming Platform and is Dead Serious About Eliminating Barriers and Making High-End Gaming Accessible for Everyone Read More »

How To Boost Content Marketing Strategy If You’re Dead Broke In The Process Of Writing

It was estimated that only approximately 30% of all B2B marketers possess a documented and approved content marketing strategy. Among them, almost the same percentage believe that their chosen path is valid. Many businesses today underestimate the role of content & copywriting. They undervalue SEO optimization and SMM. Not all people can boast an innate

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