Deciding

11 Factors to Weigh When Deciding Which Awards are Worth Your Time

One of the best ways to connect with potential clients and investors is through business or industry awards. Awards can give your brand or company weight, validate your skills and abilities, generate buzz and give those spending money with your company the confidence that they are contributing to an already successful project or product. Yet, …

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Deciding Whether to Mix Personal and Business Brands Doesn’t have to be Hard, Read This

For both businesses and individuals, a consistent online brand is essential for attracting the right audience and establishing expertise in their industries. Corporate brands and personal brands are often distinct, but when you are the face of your business, as many entrepreneurs are, you’ll have to decide how you want to integrate the two – or if you want to integrate them at …

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Deciding Between an In-House and a Virtual Receptionist for Your Business [Infographic]

Entrepreneurs are constantly faced with tough decisions. While business ownership comes with many perks, the pressure to make the right choices can be immense. Some decisions will have a relatively small impact on your business, but others can decide your success or failure as a company. Indeed, many decisions are actually opportunities in disguise. Hiring, …

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Deciding Which Jobs to Include on Your Resume

trudi1 / Pixabay If you’ve had a long or varied career history, including every job you’ve held on your resume just isn’t realistic or effective. Your resume could end up becoming way longer and more complex than it needs to be. It could also lead to confusion about who you are as a professional, or …

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Who Is Really Deciding to Hire You or Not?

Pixabay Years ago, I had a large office in the Wall Street area with a personal secretary screening my phone calls, opening mail, taking dictation, and managing my calendar. Since then, of course, the business world has changed. The next phase had executives sharing a pool of secretaries using floppy discs working on word processors. …

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Deciding Between CPM & CPC Bidding on Facebook

July 27, 2017 In a previous blog post, fellow PPC Hero Kelsey gave everyone 3 Facebook Optimizations You Can Make Today. I wanted to expand upon her suggestion of testing out different bidding strategies and how I made a change from CPM to CPC bidding in one of my Facebook accounts. If you’re managing a …

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