Deciding

B2B buyers consume an average of 13 content pieces before deciding on a vendor

B2B buyers consume an average of 13 content pieces before deciding on a vendor

The average B2B buyer’s journey involves consumption of 13 pieces of content. That’s the principal finding of a new survey from market research firm FocusVision. The company polled marketing executives at companies with at least 500 employees and $50 million in annual revenue who had purchased a martech solution in the past year. A mix …

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11 Factors to Weigh When Deciding Which Awards are Worth Your Time

One of the best ways to connect with potential clients and investors is through business or industry awards. Awards can give your brand or company weight, validate your skills and abilities, generate buzz and give those spending money with your company the confidence that they are contributing to an already successful project or product. Yet, …

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Deciding Whether to Mix Personal and Business Brands Doesn’t have to be Hard, Read This

For both businesses and individuals, a consistent online brand is essential for attracting the right audience and establishing expertise in their industries. Corporate brands and personal brands are often distinct, but when you are the face of your business, as many entrepreneurs are, you’ll have to decide how you want to integrate the two – or if you want to integrate them at …

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Deciding Between an In-House and a Virtual Receptionist for Your Business [Infographic]

Entrepreneurs are constantly faced with tough decisions. While business ownership comes with many perks, the pressure to make the right choices can be immense. Some decisions will have a relatively small impact on your business, but others can decide your success or failure as a company. Indeed, many decisions are actually opportunities in disguise. Hiring, …

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Ask Yourself These 2 Questions Before Deciding On Your Next Job

Lately, Tuesdays have been rough days for corporate leaders. Earlier this month, Travis Kalanick, Uber’s CEO, resigned under pressure from investors. Exactly a week later, Pandora’s CEO Tim Westergren got the ax along with the company’s president and CMO. These leaders weren’t alone. Every day, thousands of American workers are either fired or laid off. …

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