You’re waiting in line. You’re taking a shower. You’re driving to buy groceries. And suddenly, it hits you: an mobile app idea so brilliant you’re sure it’ll take the app stores by storm. But before you lose yourself in feature lists and start hunting for an app developer, there’s one step you might be forgetting: […]
How to Determine the Necessity of Your Mobile App Read More »
Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing? For this second article, we are going to focus on the process of diagnosing whether or not you’ve been hit by negative search engine optimization (SEO) techniques. If you need a refresher or missed the first article,
How to determine if you’ve been hit by negative SEO Read More »
By Mark Zeni When creating a new website, the first thing most people do is search for a beautiful theme on sites like Theme Forest of Template Monster. This makes sense; websites should look good. However, there are reasons to avoid choosing a theme based on looks
Let Your Content Determine Your Website’s Design Elements Read More »
Most entrepreneurs live, work, eat, and sleep their companies. How to operate more efficiently and profitably, improve customer experiences, and grow sustainably are frequent sources of inspiration and agitation. Usually, cutting costs while increasing equity represents a formula for success and wealth creation. Entrepreneurs often excel in finding ways of doing this within their main
Should a Company Own Its Own Building? Here’s How to Determine When It Makes Sense. Read More »
Ever feel like you want to get started with, or ramp up your influencer marketing efforts, but you’re not sure how to get started? You’re not alone, and that’s where this post comes in – by the time you’re done reading this, you’ll have a much clearer vision of how to power your influencer marketing. With
How to Determine the Best Influencer marketing Approach for Your Brand Read More »
Wouldn’t it be great if you could always know exactly what your target customer was looking for? Think of how successful you could be if only you could read their minds to learn precisely what they wanted. Well, you have that information right now. And, you’ve probably even been using it—but for a different purpose.
Using Keyword Research to Determine Product Offerings Read More »
One of the most important and influential SEO metrics many marketers, and specifically content marketers, pay attention to is Domain Authority (DA). The Domain Authority metric was developed by Moz as a means of quantifying your website’s relative importance as a whole – its authority. It provides an insight into the SEO “strength” of your website,
How can you determine your website’s authority, and what can you do to improve it? Read More »
Mark Zuckerberg is many things. An entrepreneur. A philanthropist. A visionary. He’s also undeniably quotable. A remark he made in 2011–when he hadn’t yet cracked the 30-years-old mark–particularly stands out as inspirational fodder for anyone determined to succeed. While speaking extemporaneously at Stanford University, he was brutally honest about what it takes to make it if you’re
As a marketing strategist, I’m always baffled by the amount of misinformation floating around out in the advertising world. One of the culprits I see the most is about the exact amount of money that a business should be spending on its sales and marketing efforts. To solve this, most companies look around at their competitors
3 Ways to Determine Exactly What to Spend On Your Marketing Read More »
A New Year brings a new opportunity for professionals to make important decisions that will help them succeed in their career and standout. The tangible results of success can include getting promoted, earning a raise, new job opportunities or increasing their profile in their respective industry. The common trait that people have who experience above
These 5 Behaviors Will Determine If Your Career Will Be a Success or a Failure in 2018 Read More »
