Disruption

How Sports, Real Estate and Hollywood Are Subject to Disruption by the Blockchain Boom

Though it was originally created to be the supporting technology behind Bitcoin, many different industries have been adopting blockchain for its incredible decentralized platform and unprecedented transparency irrespective of possible use with Bitcoin as a particular form of currency. It may not be long before blockchain is a part of every industry, and so here […]

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Creativity, Disruption, and the Expression Economy

Marketing Strategy, SEO BLOG / Good To SEO

Ron Tite—founder and CEO of the agency Church+State—is ready to stage a coup (or at least help marketers stage one). An award-winning advertising writer, Ron has worked with some of the world’s most respected brands, including Air France, Evian, Fidelity, and Hershey. He has spoken around the world on creativity in marketing, “the Expression Economy,”

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Why the Online Gaming Industry is Ripe for Disruption

SEO BLOG, Technology / Good To SEO

We live in a disruptive time. New startups are constantly rising and falling and reputations are staked, made and lost every time a new technology comes along with the potential to change the way we live, entertain ourselves and do business. The online gaming industry itself is somewhat disruptive. After all, it didn’t exist twenty

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Turning Disruption and Change into Opportunity and Advantage [Podcast]

SEO BLOG / Good To SEO

The featured guest on episode 182 is Daniel Burrus. Daniel is recognized as one of the world’s leading technology forecasters and innovation experts. You can tap into his insights by listening to this episode. Another way to absorb his futurist ideas is by reading his seventh and latest book, The Anticipatory Organization. On this episode, Daniel

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The disruption of attribution is coming

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG / Good To SEO

Attribution, hold onto your metaphorical hat. For years, the art of determining which marketing effort led to a sale has been performed inside a black box that may have contained as much magic as science. Marketers have had the unenviable task of finding out, for instance, what impacted all those people to buy those blue

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5 Steps CMOs Can Take To Prepare For The Next Disruption

CMO Corner, SEO BLOG / Good To SEO

The immediacy of online interaction has made marketing both easier and more challenging than ever before. On one hand, companies can respond to market shifts in real time. On the other, new innovations can quickly make once-vital services unnecessary. In other words, disruption is now part of every brand and business’ DNA. Or at least

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