Whenever I see someone posting a photo on Instagram, they are adding a caption. And if they are adding a caption, they are writing. Look around and you might find a lot of people writing today, not just in short-form social media captions but also in long-form content. In fact, with so many social media […]
Here’s How to Structure a Good Blog Post for Readers & Search Engines Read More »
SEO (Search Engine Optimization) is the practice of optimizing content to be discovered through a search engine’s organic search results. The benefits are obvious: free, passive traffic to your website, month after month. But how do you optimize your content for SEO, and what “ranking factors” actually matter? To answer that, we first need to
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New digital marketing case from Promodo Since 2014, the Gepart.kz online hypermarket has been selling tires and wheels for cars. Deliveries are made throughout Kazakhstan. Promodo team began working with the resource almost at the start:few months after the official launch. For the effective promotion of a young project, it is important to ensure high rates of search traffic. Indeed, such traffic is constant, in contrast, for example, from the influx of visitors from social networks or through e-mail newsletters. Low organic traffic and search engine visibility close to 0% are indicators that needed to be improved when working with Gepart.kz. Promodo experts tell how they achieved that the site was on the first pages of the issuance of the given requests. Promotion Goals After the site audit, agency experts identified priority goals in the work on the project: attraction of target buyers from search engines; increase in sales. Promotion Tools The tasks of increasing the attendance of a resource from search engines and converting visitors to an online store into buyers in Promodo were solved using: audit of the technical condition of the site, internal optimization and bug fixes; SEO-optimization – filling the “Home page” and the main sections with competent content, making changes to the layout of pages, adjusting codes, using relevant keys and other technical and organizational measures. Target audience expansion Search engine marketing tools allow you to attract visitors who are interested in acquiring products posted on the site. During the promotion of the project, different Landing Pages with unique content for individual groups of products were developed: tires are divided by season, brand and technical characteristics. Segmentation provided each category of customers with product relevant to the request, which allowed to increase the reach of the target audience and facilitate the choice. Promotion Stages Within one month, the Promodo team conducted a technical audit of the site, as a result of which errors were identified, ways to correct them were identified and a further seo-strategy was outlined. Specialist made changes: Page duplicates were eliminated using a 301 redirect. We expanded the site structure. Landing pages have been created for each group of key queries. Separation of tires was carried out according to seasons (winter and summer), brands, diameter and sizes. Various combinations of these product categories are considered. Generated URLs that are understandable to search engines and users of the site. They made key queries.
How to use SEO to increase traffic from search engines by 150%: Promodo case Read More »
Any marketer or online business owner who hopes to succeed on a global scale must know how to optimize for international search engines. Google may hold close to 70% of the American market for desktop and mobile search traffic combined. Google withdrew from China abandoning a market with close to 688 million Internet users. Russia
Greetings from Redondo Beach and the close of the 2019 BHCalCon, the annual conference of the California Council of Community Behavioral Health Agencies. The two days were packed with management best practices about succeeding in the present environment and preparing for the future on many levels. One topic that came up in my closing keynote,
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Don’t Clog the Search Engines With Generic Content – Do This Instead Content marketing is a crucial aspect of your overall marketing strategy, but cranking out too much generic content clogs the search engines with content nobody wants to read. In the SEO world, publishing large quantities of content is known as content spam. Obtaining
Don’t Clog the Search Engines With Generic Content – Do This Instead Read More »
Study after study shows that the modern consumer relies heavily on search engines and social media. According to a recent study by Forrester Consulting, 74% of consumers use a search engine like Google to help inform their buying decisions, and 84% of buyers search online before heading to a store front. That means that if
As a marketer, you want to ensure that your online content proves useful to readers—answering their questions and providing information they’re looking for—and that it also signals to search engines that it’s worth featuring high up in search engine results. So when most of us think about search engine optimization, our mind naturally goes to
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Do you want to know how to compose a blog post that gets ranked in the top of the search engines? You’re likely tired of spending hours in front of your pc blogging daily and no one ever notices your posts. You’ve got a message you want people to hear but you just can not
8 Tips To Write A Blog Post That Ranks High On Search Engines Read More »
In Short Hacks: Are surfing something on the web is Secure? Well, It’s safe but it’s not anonymous. Whatever we are searching for these Search engines like Google, Yahoo!, Bing etc everything gets recorded in their database. Companies Like Google uses such information to make their search engine a better and the most importantly an
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