Expanding

Google expanding Attribution beta to hundreds more advertisers

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Earlier this year, Google announced a new product that generated a lot of buzz among advertisers: Google Attribution. This new platform is slated to help marketers see how higher and mid-funnel interactions impact conversions and tame the cross-device, cross-channel conundrum. Google is now rolling out this program to hundreds of advertisers this week. Google is […]

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Apple Search Ads expanding to Canada, Mexico & Switzerland

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The Apple App Store has announced it is expanding support for Search Ads into Canada, Mexico and Switzerland. Apple released Search Ads for the App Store a little over a year ago, with previous support limited to the US, the UK, New Zealand and Australia. Apple’s Search Ad product is the iOS version of what Google Play

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7 Tips When Expanding Your Search Engine Optimization Team

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Search engine optimization (SEO) involves hundreds of moving parts. If you’re managing a site with several dozen pages, or one that expects to compete with national-level major businesses, there are too many considerations and responsibilities for one person to conceivably handle. Instead, you’ll need to hire a team of people to work alongside you, divvying

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Instagram Is Adding Video Masks to Instagram Live, Expanding Creative Options

SEO BLOG /

Instagram’s adding their Snapchat-esque virtual masks to Instagram Live, giving users another creative option when broadcasting within the app. Instagram added live-streaming back in November, tapping into the wider live-stream usage trend – though initially Instagram Live content was only available as it was being broadcast. Once your stream ended, the video was gone. That

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Facebook Is Slowly Merging More Cross-App Functionality, Expanding its Dominance

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Gradually, it seems, all social networking functionalities are merging, with similar options and tools being re-purposed, re-used and re-imagined across the leading apps. But more than that, in Facebook, we’re also seeing a more wholescale assimilation, a gradual evolution towards dominance of all aspects of social networking. This is most evident in Instagram – by

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Instagram Stories are Coming to Desktop, Expanding Stories’ Reach

SEO BLOG /

Just weeks after Facebook confirmed that Facebook Stories is coming to desktop users, Instagram has now announced that you’ll soon be able to view Instagram Stories on desktop too. As shown above, if you head over to Instagram.com, you’ll soon see a Stories bar across the top of the screen. Instead of swiping through, there’ll

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