Experiential

Experiential Marketing: What It Is and How It Works

Experiential Marketing: What It Is and How It Works

Anyone who’s been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a “new” sector of marketing: experiential. A widely mentioned buzzword, “experiential marketing” is now recognized as the powerful tool it actually is—though the true definition, the reasons for …

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4 Experiential Marketing Campaigns to Inspire Your Brand’s Strategy

November 26th, 2019 Marketing Erica Perry Ninety-five percent of marketers believe that live events give the opportunity to form an in-person connection and by 2020 it’s projected that the customer experience will overtake price and product as key brand differentiators. In the spirit of these stats and as a guide to inspire your experiential marketing …

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15 Examples of Experiential Marketing Campaigns That’ll Give You Serious Event Envy

Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour? Here’s the thing: It’s not the event itself that prevents you from coming back the following year. It’s the experience you remember having. …

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Does Puma’s new NYC flagship store deliver on its experiential retail promise? – Econsultancy

Increasingly it seems like New York’s Fifth Avenue is becoming the destination for sneaker brands, and, following Adidas and Nike, the latest resident is Puma, which has opened its first US flagship at number 609. The timing is curious: the German brand typically sits in third place within the global sports rankings and has reported …

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Here’s why experiential learning is better than being right

As marketers, we’re taught that the more we research and plan, we improve our chances of getting our marketing right. But is getting it right always the right approach? By doing small, experimental campaigns and learning from them, we can refine our marketing along the way. Customers know more than marketers do Doing some preliminary …

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