Email marketing is a tough business and it’s hard to find out what works compared to other strategies. I always encourage my clients to keep testing until they find what works and then tweak it until they achieve optimal results. However, sometimes, it’s NOT easy because there are a lot of hidden factors involved and […]
December 21st, 2017 Here’s the deal: If you’re like me, you are mere hours from a much-needed week of freedom. Right now, all you want is too much food, too much wine, and far too many naps (if there is such a thing). With that in mind, I wrote a list of sheer entertainment, just
Texting is a quick and effective communications tool. However, when it is being used for business, there are some important rules you should observe. A new infographic by hosting company and URL registrar GoDaddy titled, “Text Etiquette for Business Owners” provides four tips to make sure you don’t offend your customers or business partners while
4 Texting Rules to Follow as a Small Business Owner (INFOGRAPHIC) Read More »
Welcome to Part 6 of my series and today, we’ll be looking at WordPress + Email implementation for optimal success. This is important because WordPress has so many plugins that integrate with email service providers easily. For example, with the click of a mouse, I can install Aweber, MailChimp, and ConstantContact so I can start
Want More Traffic and Leads? Follow These WordPress Tips – Part 6 Read More »
Instagram has announced that users will now be able to follow specific hashtags on the platform, in addition to profiles, with posts using those tags appearing in your main feed. As explained by Instagram: “Following a hashtag is just like following a friend. To get started, search for a topic you’re interested in or tap
Instagram Announces New Option for Users to Follow Specific Hashtags Read More »
Welcome to Part 5 of my Traffic and Leads through WordPress series. This is an awesome series because we look at effective ways to market your WordPress website. The reason this is so different is because WordPress is an awesome platform and much of the marketing can truly be streamlined with plug-ins, etc. However, I’m
Want More Traffic and Leads? Follow These WordPress Tips – Part 5 Read More »
illustrade / Pixabay When it comes to preparing career marketing materials, from resumes to LinkedIn profiles, my goal is to always ensure the reader can connect the dots and answer the decision maker’s key question: “How can he/she help me?”As the owner of one of many companies that write resumes I do this by working
If you’re working in the field of digital marketing, I’m sure by now you have a pretty clear idea about how important Twitter can be for a business. Twitter provides you with the opportunity to connect with millions of people, helping to spread the word about your business, and share your views on the latest
13 Twitter Chats You Must Follow to Stay on Top of Marketing Trends Read More »
Email is massive and it’s a great way to generate enormous about of engagement to your blog. Through a solid email marketing campaign, you’ll be able to increase return visitors, conversions, brand awareness, and profits. Neil Patel from QuickSprout.com has stated it would be impossible for him to generate 100,000 visitors to his blog WITHOUT
In marketing, there are a few instances when it is critical that you follow up with someone. The clearest example is when you have an interested prospect, or sales lead. Companies acquire, develop, or build leads in a number of ways. Perhaps it is someone who filled out a form on your website, or someone
