Rand Fishkin founded Moz in 2001 as a blog, calling it SEOmoz. It became an industry beacon, evolving into a SaaS platform that helped thousands of companies dissect and improve their search engine optimization efforts. He left Moz earlier this year. His new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup […]
Moz Founder Rand Fishkin on New Book, New Company Read More »
Startup marketing presents some challenges different from those of enterprise marketing (although they do have commonalities). But whether you’re a brand new business or a centuries-old conglomerate, one aspect of your business is of paramount importance: customer experience (CX). David Cooperstein’s consultancy, Figurr, specializes in helping new businesses to find their story and create a
Startup Marketing and the Power of CX: Figurr Founder Cooperstein Read More »
By some estimates, half of the American workforce will be working in the freelance gig economy by 2020. QuiGig is a new start up that’s bridging the gap more established freelance job sites have left open with a streamlined process that includes a feature to ensure non discriminatory practices. What Makes the QuiGig Freelancer Site Different? Small
Why is the Founder of QuiGig Saying His Company is the Future of Freelancer Job Sites? Read More »
Data from Statista says the North American fitness market had an estimated size of more than $28 billion in 2015, of which 90 percent was attributable to the United States. The U.S. brings in more fitness and health club revenue than anywhere else in the world and has the most active members too. According to
9Round Franchise Founder Discusses the Role of Fitfluencers in Growing a Fitness Brand Read More »
Al Keck “Reading List” is our occasional series where we ask ecommerce professionals to name some of their favorite books and blogs. For this installment, we corresponded with Al Keck, founder and managing director of Infinity Nation, a U.K.-based marketing and consulting firm. Infinity Nation helps ecommerce companies discover and implement new opportunities and growth
Reading List: Al Keck, Founder of Infinity Nation Read More »
Ever wonder what it’s like to be the founder of a successful startup? In his new book “Lost and Founder,” Rand Fishkin, former CEO and Co-Founder of Moz gives you his honest, sometimes humorous look at what it’s like to build a company from the ground up. Spoiler alert: it’s not always smooth sailing! Rand started
When Cas McCullough’s son asked for help with a letter writing project, she had no idea it would change the course of her career. Here’s how she went from being a blogger to becoming a startup founder and CEO. “I’m a content strategist and writer by trade. And as content marketing became more and more of
In an ecommerce world that is seemingly dominated by Amazon, Eric Bandholz has just moved his company’s products away from that marketplace. The company, Beardbrand, is now focused on selling through its website and other channels. Revenue has greatly increased. I recently spoke with Bandholz about Amazon, Beardbrand, and the importance of a company vision.
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Paul Roetzer started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (2012) and The Marketing Performance Blueprint (2014). A graduate of Ohio University’s E.W.
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Allen Weiss founded MarketingProfs in 2000 and continues to provide strategic direction for the company. He’s a professor of marketing at the University of Southern California. Prior to MarketingProfs, he served as a professor at Stanford University and a member
