Three hospitals in Alabama were closed to all but critical patients Wednesday after a ransomware attack crippled their computer systems. The form of ransomware used in the attack on the hospitals, all run by a nonprofit firm called DCH Health System, is not currently known. “A criminal is limiting our ability to use our computer systems […]
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The best social media marketing blends storytelling and PR. It seamlessly integrates advertising and relationship building, fighting its way through the social noise while never losing sight of the human stories driving brand successes. Social media for the nation’s top hospitals is no different, with an extra bit of responsibility: As community
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Most of us probably never think about hospitals as businesses with marketing teams and “customers.” They’re just there when we need them, which hopefully isn’t often. But hospitals and clinics are big businesses, and getting patients in the door is a major priority. And to make it work, your hospital needs to be as welcoming
