Anyone who has tried to make the case for investing in Search Engine Optimization to a client, boss, or colleague, will be all too familiar with the common objections: it’s too unpredictable, PPC is better, it takes too long, etc. There’s a common misconception that the financial benefits of SEO are not as clear as […]
5 ways ignoring SEO could affect your bottom line Read More »
JuralMin / Pixabay Here’s some news worth celebrating: The number of presenters tediously reading every slide and bullet point to their audience appears to be on the decline. But hold off on popping the champagne just yet. The pendulum is swinging dangerously towards the other extreme – presenters are ignoring their slides altogether. Consider this
Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO is a lot like these trick-or-treaters: If you’re brave enough to go into the scary dark night and knock on strangers’ doors, you could be rewarded with goodies! The
Ignoring these 6 SEO strategies could come back to haunt you Read More »
It’s not just cat videos the public is going crazy over; it’s all videos, including real estate videos. Marki Lemons-Ryhal, REALTOR®, teacher, social media expert and Facebook Live video host, swears by live video. “By the end of 2017, 74 percent of all content viewed online will be in the form of a video,” she
Stop Ignoring Video Marketing: Tips on How to Leverage Read More »
One of the first and most critical lessons you can learn in Internet marketing is to know your audience. Know who is your ideal customer and then figure out how you can best reach that exact demographic. But before you can target your ideal customer, you need to figure out the user groups that will
The Growing User Demographic You’re Probably Ignoring Read More »
Every business has at least one target audience — a key group of people who want or need the products it sells. These audiences are defined by standard factors, such as demographics and interests. Within those groups, though, are characteristics of shoppers that aren’t necessarily trackable by analytics software. In order to gain a real
In today’s crowded marketplace of companies, ideas, and products, branding is critically important. People who do not yet know of your organization will give you mere seconds before moving on, so all your branding elements need to be in place to get the attention you deserve when the moment is right. Although most marketers understand
