Can you remember the last few posts you shared with your friends? Did you systematically tweet them one-by-one, or post them as Facebook updates? Let me guess – instead, you shared them with someone particular via message, or in one of the WhatsApp groups you belong to. As digitally inclined as you are, it’s okay […]
The Importance of Dark Social Is Rising – Here Are Some Tips on How to Track It Read More »
nattanan23/Pixabay When it comes to setting prices for your products and services, you may hesitate to demand what you really want. Some business owners believe that having the lowest and most reasonable pricing will help them beat out the competition and land more work. Don’t make this mistake. When you price everything at a bargain
Idea Box: The Importance of Search Engine Optimization to Your Business Want to Learn Some Google Basics? By StaffDate Posted: 11/1/2017 You may view Google as very important to your pallet or lumber business, or you may see Google as irrelevant. Regardless of how you feel about Google, it probably has some kind of
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Good security is just as important to a small business as solid marketing and a great product. The Electronic Security Association (ESA) recently hosted a roundtable of four American small business security experts. They discussed how small businesses’ should identify their security needs. Following are a few highlights that can help you get started. Small
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Brands that overlook the human element of influencer marketing are missing the point. It’s not about simple product placement. It’s about real relationships. Small Business Trends had the opportunity to speak with Joe Gagliese of Viral Nation at the recent Influencer Marketing Days conference in New York City’s Times Square. Viral Nation is an influencer
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Your influencer marketing campaigns could really miss the mark if you don’t look at the right data. Small Business Trends recently ran into Atul Singh, founder and CEO of The Shelf at Influencer Marketing Days in New York City’s Times Square. The Shelf is a marketing agency that offers services and technology to brands looking
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This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Dan ShurePodcast Transcript I’ve said it a number times over the last few years – SEO is not
Back to Podcast John Jantsch: You may never want to become an SEO consultant and expert, but I’m here to tell you, search engine optimization is such an important part of marketing and important part of growing your business today that you better at least know enough to know how to buy it. In this
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There’s a lot of selling going on at nonprofits, and it’s going on despite the fact that the idea of selling is horrifying to some people who work in the nonprofit world. However, a nonprofit needs to be selling if it expects to continually bring in new volunteers and donors to grow. And this is
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Disclosing an influencer-brand relationship in blog posts, social media posts or other types of content isn’t just a good idea — it’s an actual requirement. Small Business Trends caught up with Rachel Honoway, CEO of Performance Marketing Association at the recent Influencer Marketing Days conference in New York City’s Times Square. The Performance Marketing Association
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