Just the other day I was showing a cool site that I’d just found to a (very intelligent and internet-savvy) friend, and he quickly became confused due to the ad placements on the site. The ads were shown on the top of the page below a nav bar, and they looked like categories for the […]
The ever-increasing importance of usability and trust in link building Read More »
Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. And
The Importance of Storytelling in the Engagement Economy Read More »
In marketing — as in life — it’s not about the destination as much as it’s about the journey. Which is why research firm Forrester recently released not one, but two Wave reports on Customer Journey Analytics — one on visioning platforms and the other on orchestration. [Subscription or report fees required.] These are the
Nowadays, people highly trust Google, Bing, and Yahoo in finding the product and services they need. Hence, they capitalize on search engine optimization (SEO) to propel their websites to the top of search engine results. However, not all SEO companies are created equal. Digital SERP is an SEO company that aims to deliver high quality
A brand’s reputation can mean everything on the internet. Negative reviews and a poorly handled customer experiences can spiral into a public relations nightmare quickly. We know that consumers hold the buying power and often turn to reviews as a research touch point. This week at #SproutChat we were joined by Sprout All Star, Mandy
#SproutChat: Importance of Online Reviews & Reputation Read More »
A shooting guard is far from the only valuable player on a basketball team, right? Knowing this, if you only judged a player’s worth based on points scored, you’d have a skewed point of view. Yes, scoring points is important; it determines whether you win or lose. But a lot happens before the ball goes
The Importance of Assisted and Unassisted Conversions in Ecommerce Read More »
As Hurricane Harvey prepares to make landfall, hundreds of residents along the Texas Gulf Coast are fretfully abandoning their small businesses As of Friday morning, some mandatory and voluntary evacuation orders are in place. Hurricane Harvey, is expected to be the biggest hurricane to make a U.S. landfall since Hurricane Wilma in 2005. Strong winds
Hurricane Harvey Highlights Importance of Disaster Preparations for Businesses Read More »
geralt / Pixabay If you’re an app developer (or if you work for a brand that’s trying to launch a successful application to go along with its website), then discoverability is going to be an important concept for you. It’s not enough to have a killer app—you also want to make sure you have a
The Increasing Importance of SEO in App Discoverability Read More »
Nothing gets a geek’s dander up than a discussion of whether a Skynet-like AI will become part of our future, as seen in the beef apparently brewing between Elon Musk and Mark Zuckerberg. The two billionaires have opposing views with regards to artificial intelligence. While Musk is known for issuing warnings regarding the dangers of
Elon Musk and Mark Zuckerberg Spar on Importance of AI Read More »
While email marketers are going crazy with images, GIFs, videos and other eye-catching ways to allure email subscribers, there’s one basic, yet effective, element that can make your emails stand out among the rest in the most subtle way – typography. What exactly is typography? Simply put, typography refers to the way text is displayed
The Importance of Email Typography [Infographic] Read More »
