Incentives

Are Your Channel Incentives Creating Too Much Competition?

One reason channel incentive programs work is that they appeal so well to participants’ competitive natures. The premise is that channel partners—especially sales professionals who tend to have competitive Type A personalities—will use the promise of greater rewards to challenge themselves and others to push for better sales or other achievements. “The reason this technique …

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Four West Michigan companies investing $110.3 million in expansions land state incentives

Four business expansions in West Michigan that will collectively generate $110.3 million in investment and create more than 280 jobs earned state incentives today. The projects that received Michigan Business Development Program performance-based grants and were announced by the Michigan Economic Development Corp. and The Right Place Inc. were: Amphenol Borisch Technologies in Kentwood, which …

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Opinion: Google Partners Program incentives should include actual client goals

I received an email yesterday about new challenges and rewards in the Google Partners experience, so I headed over there to see how things are going these days. Have you visited the Google Partners Rewards experience? It simplifies the steps for how “points” are obtained by agencies and shows you exactly what you can do …

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