Influencer

#denimmadewell UGC Revitalize and Scale Your Content Strategy with Influencer Content (IGC)

Revitalize and Scale Your Content Strategy with Influencer Content (IGC)

Have you realized how effective influencer content can be to cut through the online noise? Consider the reality of today’s Internet user. Every day, Internet users are bombarded with hundreds if not thousands of ads even if they don’t know it. From promoted content on social media to paid ads on search engines, there are …

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42% of Gen Z and Millennials Couldn’t Spot a CGI Influencer

Some 42% of Generation Z and Millennials who follow influencers don’t know those influencers are actually Computer-Generated Imagery (CGI), according to a research by Fullscreen. In today’s world more and more influencers are used by companies to leverage their goods and services. Unwittingly more than half (55%) have even made a purchase based on the …

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linkedin post with advice from Dave Gerhardt on marketing

Why LinkedIn Influencer Marketing Matters for Brands

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products And while this type of influencer marketing works for some businesses, types of products and brands, it doesn’t seem to make sense for others. However, that doesn’t mean …

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Jennifer Jacobs – Peloton to Personal Influencer %%sep%% %%sitename%%

The personal fitness industry has undergone as many changes as the rest. And Jennifer Jacobs is at the forefront of the industry’s latest evolution – online technology. Where people used to have to trundle to a gym to work out together, led by a fitness instructor, today it’s different. Companies like Peloton and Nordic Track …

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4 Best Ways to Measure Influencer Marketing Campaigns

4 Best Ways to Measure Influencer Marketing Campaigns

Five years ago, it seemed that “influencer marketing” was just a business buzzword. And it was difficult to imagine that in 2019, the influencer marketing industry would be worth $8 billion. But it has happened. Today, big and small companies consider influencer marketing as a primary advertising channel. And the experts suggest that the influencer …

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