Insights

Leverage Python and Google Cloud to extract meaningful SEO insights from server log data

For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words. However, getting the data we need out of server log files is usually laborious: Gigantic log files require robust data ingestion pipelines, a reliable cloud […]

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New GRIT Future List Announced in Insights Practice Report!

SEO BLOG / Good To SEO

Thursday 13 February 2020, 10:00 am Welcome to the 26th edition of the GreenBook Research Industry Trends Report, using data collected in Q3 & Q4 of 2019. Starting with the previous edition we began a program to restructure each report topically to focus on different aspects of the industry. That edition focused on broad issues

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5 Ways to Get Better Log File Insights for Crawl Budget Optimization

SEO BLOG / Good To SEO

Crawl budget optimization is crucial for focusing the attention of search engine crawlers onto your website’s most important pages each time they visit. Some of the key benefits of improving crawl budget include: Reduced server/bandwidth costs. Increased crawl rate of valuable pages. Increased speed of discovery of new pages. Increased speed of updating changed pages

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GRIT Insights Practice Sneak Peek: Satisfaction with Suppliers

SEO BLOG / Good To SEO

Monday 10 February 2020, 9:10 am Editor’s Note: Many people eagerly look forward to the release of a new GRIT Report. In anticipation of the latest Insights Practice edition, here’s a sneak peek by Jeffrey Henning on the emerging methods in the market research industry. Jeffrey’s summary, as well as more detailed findings on a host of

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10 Insights to Help You Become a Better Small Business Leader

Management / Good To SEO

Entrepreneurs need to have strong leadership qualities in order to manage employees, communicate with customers, and outline a clear vision for their company. There are plenty of different styles and aspects that go into being a good leader. So here are some various insights from members of the online small business community to help you

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Hey big spenders: 5 insights to know about affluent consumers

SEO BLOG / Good To SEO

Affluent consumers are a lucrative audience for brands and marketers across a range of industries. These wealthy consumers are very brand-aware and are willing to pay more for premium products, so it’s little wonder why brands are keen to understand this audience more deeply. Our latest report on affluent consumers takes a deep-dive into their

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10 Expert Insights to Help You Update Your Online Marketing Strategy

Marketing Tips, Online Marketing / Good To SEO

If you want your business to be relevant in 2020, you need your online marketing strategy to keep up with changes in social media, video marketing, content creation, and SEO. To learn about the trends, insights, and predictions that could impact your strategy in 2020, here are some relevant tips from members of the online

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How the NHL’s Vancouver Canucks Creates the Ultimate Fan Experience Using In-the-Moment Insights

SEO BLOG / Good To SEO

Friday 31 January 2020, 7:00 am Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more. Challenge Canucks Sports & Entertainment is a premier sports and entertainment

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IPG Mediabrands starts using Nielsen’s podcast audience insights to inform media decisions

SEO BLOG / Good To SEO

IPG Mediabrands is the first agency client to subscribe to Nielsen’s Podcast Listener Buying Power service, Nielsen announced on Wednesday. The license grants IPG Mediabrand companies Universal McCann, Initiative, ID Media, Cadreon, Brand Programming Network, Orion, MAGNA and Healix access to Nielsen’s podcast audience insights. What Nielsen’s service does. The Podcast Listener Buying Power Service,

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Innovation Insights: How youths and adults differ in their usage and opinion of technology

SEO BLOG / Good To SEO

Reading time: 4 mins Welcome to Innovation Insights Recently, Northstar (global market researcher) and Arm (semi-conductor company valued at £23.4 billion) have collaborated on several projects about use, perceptions and predictions for technology. These projects cover a range of topics but they all touch on one thing: innovation. Innovation in the technology industry can be…

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