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7 Common Reasons Why Your Email Marketing Strategy Isn’t Working

There’s no denying it. With most email users using automated spam filters and emails getting sent directly into Gmail’s Promotions folder, the deliverability and readability of marketing emails has dropped drastically. Does this mean that email marketing is losing its edge as the most efficient B2B marketing strategy? No! In the B2B space, email marketing […]

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7 Reasons Why Your Broken Link Building Campaign Isn’t Working

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “link-building”, ( $(this).attr(‘href’) ) ); }); } } }); }); Many marketers and SEO professionals come to me, lamenting that their link building just simply isn’t working. What we commonly

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Organic Social Isn’t Dead, It’s Just Called Engagement

How many times have you heard a colleague, client or marketing talking head say it: “Organic social is dead.” Sure, social media channels are crowded and it can be increasingly difficult to break through the static and get your customers’ attention, even if you’ve acclimated to the platforms’ ever-changing algorithms. As your brand’s reach shrinks,

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SEO Alone Isn’t Enough; Best Practices for Manufacturers Looking to Grow in 2018

With B2B buyers nearly 60% through the sales cycle before contacting a supplier and engineers investing the equivalent of more than one full workday per week consuming content, leading manufacturers are increasingly realizing the value of having an effective marketing and demand generation strategy. Yet while search engine optimization (SEO) will improve organic ranking and

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Facebook’s New ‘Order Food’ Feature Isn’t About Food at All. It’s About Owning You

The battlefield for owning your time spent in apps continues to play out via messaging apps. Facebook announced today that users in the US are now able to order delivery and takeout via its app. Facebook also enables you to check the weather, connect with friends, send money, play instant games and more. Why would

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The Power Of The Platform Isn’t Always What It’s Cracked Up To Be

It seems like every business discussion today is just counting the seconds before the term “platform” comes up. Books and articles are written, pundits swoon and conference audiences nod and exchange glances in knowing agreement. Everyone, it seems, wants to transform their business into a platform. Yet take the argument to its logical conclusion and

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Freezing Your Credit Isn’t Enough to Prevent Identity Theft. This Is What You Need to Do

Over 4 billion personal records were stolen last year alone — before the Equifax breach. Only 4% of identity-theft victims in 2014 had a new account opened in their name, which a credit freeze protects against. However, freezing your credit will not prevent the most common type of identity theft: misuse of current

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6 Signs Your Internship Isn’t Going to Land You a Job

6 Signs Your Internship Isn’t Going to Land You a Job Internships are bittersweet. They offer great opportunities to get experience in the field and build professional connections, but they don’t automatically guarantee employment. When interning, your objective should be to pad your resume with quality skills. Unfortunately, internships are pretty easy to screw up.

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