Bitcoin and other cryptocurrencies cost nothing to process, are almost immune to fraud, and keep customers’ financial information safe. So why aren’t more online shoppers using them? And why aren’t more merchants accepting them? The answer is volatility. Currencies like the U.S. dollar, the British pound, and the European Union’s euro depend on stability. People […]
In today’s digital marketplace, original content is king. As the tremendous demand for online video content continues to grow, there’s a major opportunity for companies to boost customer engagement, brand loyalty, and revenue. Apple is rumored to be allotting $1 billion in original video content spend for 2018, and even Facebook has introduced the new
Sometimes, everything aligns to tell you that you should revisit a topic. Yesterday, I tweeted out this feeling I’d been having lately: “My most valuable business asset isn’t even mine: the network of people I can reach and talk with if necessary.” But there are also so many people doing “bad” networking. And I’m grateful
As we get older, we grow out of many things: tricycles, swing sets, sandboxes, and even Legos. We expect it to happen because it makes sense. What doesn’t make sense is when a company thinks it’s outgrown the value of thought leadership. Not only can well-positioned thought leadership, fostered by strategic content marketing, expand any
No, Your Brand Isn’t Too Big for Thought Leadership Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. I’ve been test-driving cars lately. At certain times, I get the craving for the new-car smell and the salesperson’s cheery patter. Well, the former, at least. Actually, that’s almost unfair. I’ve found that many car salespeople
Quick quiz: When was the last time you hit your local multiplex to catch a new flick, cheered as your favorite team took the field, or just vegged out on the couch binge-watching a show on Netflix or Hulu. If it takes you longer than a few seconds to come up with your answer, you
Link spam is on the rise again. Why? Because it’s working. The reason it’s working is that demand is up based on Google’s change from penalization to neutralization. Google might be pretty good at ignoring links. But pretty good isn’t good enough. Neutralize vs Penalize For a very long time Google didn’t penalize paid or manipulative links
Google’s Cascade Campaign on Link Spam Isn’t Working Read More »
The pace of doing business on the Internet is faster than any other industry in any part of the world. You can just sit on what you think is a “winning formula” and assume that it’ll keep raking in the riches for years to come. Google’s algorithm changes. Facebook’s algorithm changes. How people use the
In his book Smartcuts, Shane Snow shares the story of Second City, a school for actors and comedians in Chicago. As you might expect, the story starts off with a scene where comedians are practicing for an upcoming show, standing on stage, improvising jokes. What you might not expect is what happens: They bomb. Totally.
What to Do When Content Marketing Isn’t Working: To Succeed, Embrace Failure Read More »
50 Reasons Your Landing Page Isn’t Working Published 02/07/2017 by Jayson DeMers | 3 Comments If you have a landing page set up and you’ve noticed that your conversion rate isn’t growing, or that your audience isn’t engaging with your content, it can be confusing and frustrating. This is especially the case because
