The Eclipse Foundation has released the Jakarta EE 8 platform and web profile specifications, which constitute Eclipse’s implementation of Java Enterprise Edition 8. The group also made available a Jakarta EE application server and open source technology compatibility kits (TCK) for testing compliant implementations. The Jakarta EE specifications can be accessed at the project website. Specifications […]
For the past few years, ‘data-driven marketing’ has been rated one of the most exciting areas of marketing in our annual global surveys of marketers. And 2019 was no exception. In our annual Digital Trends report, more than one in five (21%) of B2B marketers indicated that data-driven marketing was the single most exciting opportunity
Feedback from marketers in Jakarta – Econsultancy Read More »
When a new marketing concept emerges, like hyperpersonalisation, it’s quite easy to categorize it as frivolous hype which will be forgotten tomorrow. But looking a bit deeper into what hyperpersonalisation is, there are signs that it should be taken seriously. In fact, hyperpersonalisation is already making a significant difference in the marketing approach of several
Back in 1996, Microsoft CEO Bill Gates surprised the world with his opinion on which internet businesses were most likely to succeed – and why. In an online essay, he wrote that instead of hardware or even software firms, it would be companies which provided information and entertainment which would stand to gain the most.
Every year, the number of companies which make up the marketing technology (‘martech’) landscape has grown. According to chiefmartec.com, the number of digital marketing systems and platforms has grown from 150 in 2011 to more than 7,000 in 2019. With so much technology to choose from, how are marketers coping? Are they able to correctly
