Chart of the Day: Multiple purchase history customers have higher add-to-cart and conversion rate than single purchase history customers. This is really not that shocking – returning loyal customers (8.55%) have a higher a conversion rate because of their previous experience with the brand. A new shopper to an ecommerce site will have questions they […]
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you can use KPIs to determine how successful your campaigns were. Understanding the key
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Imagine you had a crystal ball that could predict the future. The view is murky, but there’s enough to make an accurate forecast. Having a marketing dashboard that measures vital KPIs is a bit like that crystal ball: It gives you enough insight to make better decisions to create a positive future by helping you
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Every marketer knows that in order to communicate effectively, you need to select your channels depending on where your audience’s attention is focused. Several decades ago, this may have been print magazines, but in the digital era, people are glued to social media – particularly since the mass adoption of mobile internet in recent years.
By Bruce Hakutizwi If you’ve ever watched ABC’s Shark Tank, you’ll know the Sharks are at their most vicious when the contestants pitching their business ideas don’t know their numbers. They’ll pounce when questions about basic metrics like revenue, profit margin, and cost of customer acquisition are met with feeble replies of “Ummm…” and “Well…”
Buying a Business? 5 Essential KPIs You Need to Review Before You Buy Read More »
Are you getting the results you hoped for? Are you reaching your goals? To answer these questions, you need to measure the impact of your campaigns – you need to study analytics and collect the data pertinent to your efforts. This is a moment to appreciate that you are marketing now and not 30 years
The Most Essential KPIs for Purpose-Driven Organizations Read More »
The summer months are slow for many ecommerce merchants. It is an excellent time to do some housekeeping and prepare for the upcoming busy season. Take a few days to review the key performance indicators from your affiliate marketing efforts from January to June. Affiliate marketing KPIs are different than overall ecommerce metrics. Company leaders
Important Affiliate Marketing KPIs, for Mid-year Review Read More »
Good digital marketing campaigns create virtuous sales cycles, repeatedly engaging, converting, and supporting customers and prospects. Increase performance anywhere in the cycle and more sales should follow. Virtuous sales cycles in ecommerce tend to create a relationship with the shopper. The cycle begins when you make a sale. It continues as you support the customer
Entrepreneurs work passionately on creation, developing new ideas & designing, which are one side of the growth coin – the other side is commercialization. The knowledge of Digital Marketing helps to achieve commercial goals & as an aware startup founder one will have power over not letting digital marketing agencies take you for a ride.
June 19, 2017 A group of us here at Hanapin recently participated in a free 21-Day Excel Course directed by renowned Microsoft Excel expert Dr. Wayne Winston. The course itself felt slow at first, but ultimately revealed several Excel capabilities I’d never known. Most exciting of these, to me, is the capacity to regress multiple
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