KPIs

Top Marketing KPIs that Every B2B Company Needs to Track

Realistically, not all of your marketing campaigns are going to generate the results you’re after. Some might fetch good results, while others might convert badly. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current …

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8 Essential SEO Reports to Create for Your Client in 2020

Reporting has always been an integral part of search engine optimization. A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. That’s how you know whether your business is growing or not. Generally, pulling a monthly report is …

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14 useful email marketing KPIs for your business – Econsultancy

Econsultancy’s Email Marketing Best Practice Guide observes that email is the “unsung hero of digital marketing”. Far from dying out over the years (as has often been predicted), it continues to consistently drive high levels of traffic and conversion.  In Econsultancy’s 2019 Email Marketing Industry Census, client-side marketers rated email as the number one digital channel for …

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How to ensure you ask the right questions of your data

Our team at Google recently talked to web analysts who say they spend half their time answering basic analytics questions for other people in their organization. In fact, a recent report from Forrester found 57% of marketers find it difficult to give their stakeholders in different functions access to their data and insights. To help, …

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KPI

Buying a Business? 5 Essential KPIs You Need to Review Before You Buy

By Bruce Hakutizwi If you’ve ever watched ABC’s Shark Tank, you’ll know the Sharks are at their most vicious when the contestants pitching their business ideas don’t know their numbers. They’ll pounce when questions about basic metrics like revenue, profit margin, and cost of customer acquisition are met with feeble replies of “Ummm…” and “Well…” …

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