KPIs

How to Choose KPIs for Your Ecommerce Business

Key performance indicators apply to many aspects of an ecommerce business. Examples include marketing KPIs to track, say, coupon redemptions or return on investment from advertising. In this post, I’ll offer tips for building your ultimate KPI dashboard. The post How to Choose KPIs for Your Ecommerce Business appeared first on Practical Ecommerce. Source link

10 KPIs to track your SEO performance and drive better results

Monitoring the right KPIs is the best way to avoid spending time and money on something that isn’t driving the expected profit Is your SEO strategy effective enough? How can you ensure your efforts drive tangible results? What can you do to develop your website performance? Tracking the right performance metrics, you’ll be able to …

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The Only 4 Marketing/Content Marketing KPIs That Really Matter

Content marketing spans everything from gaining brand awareness to offering opportunities to connect with prospects, from guiding leads to the point of purchase to post-purchase engagement and brand advocacy. Tracking the actual impact of individual content pieces, however, isn’t nearly as cut-and-dry as the benefits they produce. Because content can serve so many purposes within …

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The 10 Most Important PPC KPIs You Should Be Tracking

Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you can use KPIs to determine how successful your campaigns were. Understanding the key indicators of campaign performance is essential for anyone working in PPC right from the get-go. The goal …

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