Learned

25 Key Lessons Learned from Merger and Acquisition Transactions

M&A Transactions /

By Richard D. Harroch, David A. Lipkin and Richard V. Smith Selling your company can be difficult and time-consuming. Mergers and acquisitions (“M&A”) require advance preparation, sophisticated advisors, a dedicated management team, and an understanding of the key business and legal issues involved. The following are a number of key lessons learned from M&A transactions […]

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Lessons I have learned from adding FAQ schema: A test of 1,000 keywords

SEO BLOG /

“We’ve passed a milestone in Google’s evolution from search engine to walled-garden…” said Rand Fishkin in his recent research. You might have already seen that Google organic click-thru rate is shrinking at alarming rates in the last three years.   Whether your CTR improved or stayed the same over time, I am sure you have been

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11 Marketing Experts Share Their Marketing Fails (and Lessons Learned)

campaign strategy, marketing fails /

If you’ve ever failed in marketing, you’re not alone. Nobody likes to mess up, but we’ve all been there. And what sets truly remarkable marketers apart from everyone else isn’t that they don’t ever make mistakes. They do. It’s just that they learn from their failures.  As Barack Obama put it, “You can’t let your

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how Google Search recovered from indexing issues & lessons learned since.

crawling and indexing, feedback and communication, search results, webmaster community /

Most of the time, our search engine runs properly. Our teams work hard to prevent technical issues that could affect our users who are searching the web, or webmasters whose sites we index and serve to users. Similarly, the underlying systems that we use to power the search engine also run as intended most of

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7 Surprising Lessons I Learned While Creating My First Google Ads Campaign

SEO BLOG /

Four months ago, I couldn’t tell you what PPC was. I came into WordStream for my summer internship, with the goal of helping out the demand generation team. I was immediately greeted with a bunch of terms like CPC, CPA, impressions, conversions—the list goes on. The thought of fully understanding all these acronyms and the

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How to Effectively Manage Remote Employees: Lessons Learned From Apple and Google

Apple, Company Culture, Google, remote companies, remote work, remote workers, staffing, Staffing & HR /

By Denis Kryukov Although the world of large corporations may be different from the world of small business, there are still many lessons smaller companies can learn from organizations like Apple and Google. One of these valuable insights concerns remote teams and how to organize and manage them. Remote teams are more than “the same

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How I Learned to Stop Worrying and Love PPC Automation

automation, Opinion /

Have you ever ventured into the PPC twittersphere? People are sharing hints, celebrating victories, joining together in shared frustration over Facebook ruining everything (sorry, Facebook, but your platform breaks way too often for a company boasting $16.9 billion in second quarter revenue). If you work in PPC, you are a part of a great online

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