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slightly_different / Pixabay The primary focus of many people when applying for a job is their resume. This is where the majority of their effort goes, and they often forget about the cover letter, or quickly scrape something together at the last minute. There are also plenty of people who forego the cover letter all
Over the last year, I’ve given a presentation where I debunk common email deliverability myths and ask the audience to chime in and tell me if the myth is true, plausible or busted. Though I don’t sport a handlebar mustache or an Indiana Jones-style fedora à la the real MythBusters, I explain why it’s important
The spirit vs. the letter of the email law & the bits in between Read More »
Recently, Small Business Administration (SBA) Administrator Linda McMahon received a letter from two US Senators urging more be done to protect small businesses from cyber threats. Call to Increase SBA Cybersecurity Offerings The letter (PDF) was written by U.S. Senators Jim Risch (R-ID) Chairman of the Senate Committee on Small Business and Entrepreneurship and Ben
SBA Gets Bi-Partisan Letter Urging Protection of Small Businesses from Cyber Threats Read More »
Imagine making one small change to your sales pages to get more people scrolling down the page and reading? It taps into your customers’ deepest desires, no matter who they are. But not just reading. Rushing to the buy button and purchasing your product or service. This change hooks your ideal prospects and turns them into
A Letter to a Disgruntled Customer – SumAll A Letter to a Disgruntled Customer – SumAll
Today started off as a typical day. I was woken up by my 4-year-old talking in my ear about how it was time for her to watch “PAW Patrol.” As I turned on the porch TV, I glanced at my news feed to see what was going on in the world. Instead of checking out
Lessons Every Leader Can Learn From a Dying Woman’s Letter to the World Read More »
So, the content game is changing. And people are scared. “Help! Facebook changed the algo. What can I do?” “My email open rates are declining and I don’t know what to do” “My website traffic is the lowest it’s ever been. Help!” It hit everyone like a ton of bricks. And you know what? It
An Open Letter To Anyone Who Creates Content For 2018 Read More »
slightly_different / Pixabay Some job seekers view cover letters as something extra; an add-on that employers just gloss over anyway. After all, isn’t your resume where the most important information is? Yes and no. A well-written cover letter can convey information that may not be as evident in your resume and also provides a stronger
Marketers, suppose for a moment that you’re not who you are. Suppose instead that you’re a Customer Success Manager (CSM). Suppose you have to think of the customer differently, from a different perspective than the one you normally have. You have to think of them as someone who already knows your company (albeit, to a
Dear marketers: An open letter about the other side Read More »
