Livestreaming

Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016

Facebook reports Facebook Live broadcasts have doubled year over year since the feature debuted in 2016, and the number of daily average broadcasts from verified publisher Pages has lifted 1.5 times during the past year. To mark the two-year anniversary of the livestreaming feature, Facebook released a number of stats around live broadcasts on the …

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YouTube Adds New Live-Streaming Tools, Including Monetization Options

As Meerkat rose and fell, Periscope grew its offering, and eventually Facebook stepped into live-streaming, the online video leader, YouTube, stayed relatively quiet. YouTube did have various live-stream options available, but as users shifted into this new, immediate, ‘live-stream from anywhere’ trend, YouTube didn’t seem too concerned about taking part. That is, until YouTube rolled …

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Live Video for Brands: Livestreaming on Social Media

We’re all live broadcasters now. With the advent of Twitter’s Periscope, Instagram Stories, and Facebook Live, everyone can stream what they’re doing—inane or otherwise—and beam it across their social networks. Live video is a game-changer for social users, and, as is often the case, it’s becoming a game changer for brands. Companies haven’t dived in …

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Facebook Adds College Basketball to Live-Streaming Slate, Tests New Video Discovery Tools

Facebook has announced that it will live-stream 47 college basketball games this season as it continues to build out its slate of programming for ‘Watch’, it’s YouTube-like video platform. It’s the latest move in the streaming battle, with Twitter, Amazon and YouTube all working to provide the best, web-based TV service in order to attract …

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