Maintaining

Maintaining a Software-Obsessed Tech Industry is Self-Sabotage –

Can we see that maintaining a software-obsessed tech industry is self-sabotage? As a venture capitalist, I know there’s incredible excitement around quantum computing. Yet, as a material scientist, I also see the technology is at least five years away from commercialization. Once again, we see a bias that plagues the tech community: software overshadowing hardware. …

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Maintaining a harmonious relationship between UX and SEO

User experience and search engine optimization best practices have come a long way in recent years, but some believe there are obstacles barring a harmonious relationship. Why do some practitioners believe that UX and SEO cannot coexist? How can companies improve both simultaneously? User experience, or UX for short, is a term that is often …

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A Case For Maintaining Established Channels in Your Marketing Mix

LadyBB / Pixabay Marketers sometimes have “shiny new object syndrome” and rush to test out new channels. Yet, for all the hubbub around emerging digital marketing tactics and ways to address the latest and greatest social network, you can’t discount the classics. I understand the appeal – it’s like conquering the wild west before everyone …

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Measuring Success and Maintaining Creativity

LUM3N / Pixabay After learning the basics in Content Marketing 101, I wanted to dive a little deeper into how content impacts business. I circled back with March’s Content Strategist Manny Veiga and asked about reaching the audience, measuring success and maintaining creativity. Q: Most members of the audience probably aren’t checking a company’s website …

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The Fundamentals to Finding and Maintaining Your Brand Voice

Your brand might not be a living and breathing organism, but it’s helpful to view it as such. For all intents and purposes, it should be treated much like a human being. Your brand has a personality with a unique flavor that sets it apart from any of your competitors. Identifying and leveraging this personality …

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