paid social

Five things to do on a small digital marketing budget

When you have a smaller digital marketing budget, every dollar counts, and you often need to get creative to make sure your ads show where you want. In this post, I’ll walk through a few important tactics to utilize if you are launching a new program or if you have an established program with a …

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4 Steps To Saving Money & Lowering ACoS on Amazon

How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients. It can be a challenging question to answer as there are often several factors going into the ACoS. However, in my time managing Amazon accounts I’ve come up with …

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3 Paid Social Platforms to Diversify Your PPC Investment

On the heels of another Google Marketing Live event, we are reminded that our beloved PPC world is always “under construction.” As the industry giants aim to grow and retain market share, competition on the advertiser level remains just as fierce as ever. Advertising costs are perpetually rising, but KPI targets tend to remain static. …

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Facebook F8 Conference – Keynote Announcements & Impact to Marketers

Last week, myself and a colleague attended the F8 Conference in San Jose. F8 is Facebook’s yearly developer conference where they take time to announce new products, features, and other key topics. On Tuesday, Mark Zuckerberg delivered the opening Keynote on a topic top of mind for many– privacy. His keynote, titled, ‘The Future is …

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Facebook Removes Ad Targeting Options for Certain Industries

Facebook recently announced they will take strides to lessen the potential for discriminatory advertising practices by limiting the targeting capabilities for certain industries, including ads for housing, employment, and loans. Previously, Facebook largely relied on advertisers to comply with its anti-discrimination policies but did not actively block them from using the targeting categories. Moving forward, …

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