Over the last few years, marketing technology or martech, a collection of tools and platforms used to achieve marketing goals and objectives, has increasingly gobbled up a more significant percentage of a company’s marketing budget. Today, according to Gartner, martech claims more than a quarter of the annual marketing spend at corporate enterprises, a proportion […]
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Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the growth of technology in marketing come the challenges of martech implementations. Marketers are constantly installing new solutions that will help them work smarter and reach leads more effectively, and successful
3 tips to make every martech implementation a success Read More »
Let’s start with a few sobering martech stats: 56% of organizations report underutilizing their marketing technology; 21% of companies have platforms or tools they’ve purchased that aren’t being used at all; and only 9% of marketing departments say they have all of the marketing tools they need and fully use them. So is marketing technology
It’s the time of year when marketers commonly reflect on the past 12 months and gear themselves up for what’s to come in the following year. But as we prepare for 2018, it’s not just a case of focusing on ‘what’s new’. There are in fact a number of key martech themes from 2017 that
5 Martech Milestones You Need to Take With You Into 2018 Read More »
Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 23-25, 2018: San Jose × Attend MarTech – Click Here Learn More About Our MarTech Events March 13-15, 2018: SMX West June 11-13, 2018: SMX Advanced × Attend SMX – Click Here
Marketing Land | Digital Marketing & Martech News, Tactics & Strategies Read More »
Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 23-25, 2018: San Jose × Attend MarTech – Click Here Learn More About Our MarTech Events March 13-15, 2018: SMX West June 11-13, 2018: SMX Advanced × Attend SMX – Click Here
Blaise Lucey; Martech Column; 01/04/2018 Personalization & Machine Learning i… Read More »
Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 23-25, 2018: San Jose × Attend MarTech – Click Here Learn More About Our MarTech Events March 13-15, 2018: SMX West June 11-13, 2018: SMX Advanced × Attend SMX – Click Here
Joe Sabol; Martech Column; We’re Already Seeing The Fallout from Apple’s War… Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
After so many years of teases, we might as well call it. In 2017, marketing and ad tech turned the corner toward becoming pseudo-human. Arguably, we turned the corner long ago, but let’s just say that we’ve been able to make out the actual curve in the last 12 months. It’s nowhere near marketing tools
