Math

How Jarod Greene went from teaching math to running product marketing at Apptio – GeekWire

Jarod Greene, Apptio’s vice president of product marketing, speaking at the inaugural CloudyCon conference for FinOps. The event was held in September 2019 near San Francisco and hosted by Cloudability, which Apptio purchased in May. (Apptio Photo) A gig in a call center might not strike one as a likely launch pad for a successful …

How Jarod Greene went from teaching math to running product marketing at Apptio – GeekWire Read More »

Good Digital Marketing = Good Math

Good Digital Marketing = Good Math Ask good e-commerce or search marketing professionals how they build successful programs and you’ll hear them discuss things like conversion rates. Conversion rates are the percentage of a total audience that takes an action. I’ll take that a step further toward clarity and say that “conversion rate” is reserved …

Good Digital Marketing = Good Math Read More »

How startup Highland Math aims to improve the data market

Marketers buy and use audience data every day, but how segments are priced or labeled by data providers is one of the mysteries of the data market. That’s where startup Highland Math comes in. Based in Arlington, Massachusetts, it was founded last summer to create an unusual entity: a co-op of data providers that only …

How startup Highland Math aims to improve the data market Read More »