The Mueller investigation confirmed that the Russian’s meddled in the 2016 U.S. presidential election; however, it is not believed to have had a material impact on the outcome of the election. Russian ad spend was low relative to all the paid advertising and the value of the earned media exposure that both candidates received. According […]
The Media Math Behind Russian Meddling 10/09/2019 Read More »
Jarod Greene, Apptio’s vice president of product marketing, speaking at the inaugural CloudyCon conference for FinOps. The event was held in September 2019 near San Francisco and hosted by Cloudability, which Apptio purchased in May. (Apptio Photo) A gig in a call center might not strike one as a likely launch pad for a successful
Is the math aspect of PPC your least favorite part of your job? Does the mere mention of the word “algebra” anxiety-inducing? Are you not a “numbers person”? Or maybe you’re just a PPC newbie and you’re wrapping your head around what all of the numbers and metrics mean. Fear not, friends. PPC Hero is
Good Digital Marketing = Good Math Ask good e-commerce or search marketing professionals how they build successful programs and you’ll hear them discuss things like conversion rates. Conversion rates are the percentage of a total audience that takes an action. I’ll take that a step further toward clarity and say that “conversion rate” is reserved
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source
Marketers buy and use audience data every day, but how segments are priced or labeled by data providers is one of the mysteries of the data market. That’s where startup Highland Math comes in. Based in Arlington, Massachusetts, it was founded last summer to create an unusual entity: a co-op of data providers that only
How startup Highland Math aims to improve the data market Read More »
Bing has released an update to its iOS search app which includes a way to snap a picture of a math problem and get the answer within seconds. Bing also added a “Find in Page” button to help you find words within a page and the customary bug fixes with all app updates. The coolest feature
Bing app’s Camera Intelligent Search can solve complex math problems in a snap Read More »
Ever feel like something is rotten in the state of your company’s marketing? Too often, untangling marketing’s role within the company and showing the metrics that prove real value can turn into a Shakespearean-level drama. What happens when you decide to untangle the parts and players and start making sense of the
