Social Media Measurement

How Brands Can Respond to Rising Risks of Boycotts

Advertising, boycotts, brand and reputation management, brand reputation, branding, Business, consumer boycotts, crisis communications, crisis management, Marketing, Media Monitoring, media relations, Online Marketing, PR crisis, PR crisis management, Public Relations, reputation management, Social Media, social media analytics, Social Media Measurement, Social media monitoring, Social Media Tips /

geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least […]

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Good Digital Marketing = Good Math

action rates, conversion rates, digital marketing math, digital marketing measurement, Social Media Measurement, the math of digital marketing, the math of social media /

Good Digital Marketing = Good Math Ask good e-commerce or search marketing professionals how they build successful programs and you’ll hear them discuss things like conversion rates. Conversion rates are the percentage of a total audience that takes an action. I’ll take that a step further toward clarity and say that “conversion rate” is reserved

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The SEO versus Social Battle Has a New Winner

Baer Facts, SEO BLOG, Social Media Measurement, Social Media Research /

Social media’s reign as a top source of referred, inbound traffic to websites may be over, according to new research from Shareaholic. The most recent version of the rolling tracking study that measures traffic sources for more than 250,000 websites found a steep drop in visits from social media. Across more than 400 million visits,

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6 Unexpected Trends in 2018 Social Media Research

Baer Facts, SEO BLOG, Social Media Measurement /

2018 social media research is teaching us at least one thing: This may be the year that social media changed forever. Released hours ago, a new report from my friends at Edison Research and Triton Digital uncovered a trove of statistically significant social media usage irregularities that may herald a dramatic shift in how and why

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Facebook Usage Declined and the 3 Reasons Why

Baer Facts, SEO BLOG, Social Media Measurement /

Each year, Edison Research produces the comprehensive and well-regarded Infinite Dial study which probes how Americans use social media, audio services, and other technology. The 2018 edition will be released on March 8, and includes a shocking finding: For the first time ever, usage of Facebook went down. (Register for the free Infinite Dial Webinar on

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