Social Media Measurement

How Brands Can Respond to Rising Risks of Boycotts

geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least …

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How to Dramatically Increase Your Instagram Following

How to Dramatically Increase Your Instagram Following When you know how, the process is quite easy. These five techniques will help you start getting more followers in practically no time at all. Provide Consistency From a branding standpoint, Instagram users love to see consistency. When you begin your account, decide on a theme that you …

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Good Digital Marketing = Good Math

Good Digital Marketing = Good Math Ask good e-commerce or search marketing professionals how they build successful programs and you’ll hear them discuss things like conversion rates. Conversion rates are the percentage of a total audience that takes an action. I’ll take that a step further toward clarity and say that “conversion rate” is reserved …

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The SEO versus Social Battle Has a New Winner

Social media’s reign as a top source of referred, inbound traffic to websites may be over, according to new research from Shareaholic. The most recent version of the rolling tracking study that measures traffic sources for more than 250,000 websites found a steep drop in visits from social media. Across more than 400 million visits, …

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6 Unexpected Trends in 2018 Social Media Research

2018 social media research is teaching us at least one thing: This may be the year that social media changed forever. Released hours ago, a new report from my friends at Edison Research and Triton Digital uncovered a trove of statistically significant social media usage irregularities that may herald a dramatic shift in how and why …

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Facebook Usage Declined and the 3 Reasons Why

Each year, Edison Research produces the comprehensive and well-regarded Infinite Dial study which probes how Americans use social media, audio services, and other technology. The 2018 edition will be released on March 8, and includes a shocking finding: For the first time ever, usage of Facebook went down. (Register for the free Infinite Dial Webinar on …

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How to Make the Most of Snapchat’s New Website Links

Confession: A year ago, I convinced my previous employer to invest in a landing page to support a Snapchat-specific campaign. Although the landing page was pushed across many channels, I wanted the traffic to primarily be from our Snapchat audience. As Snapchat was without any mass traffic-driving capabilities, we were left promoting a vanity URL …

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The 3 Social Metrics That Will Get You Promoted

A decade into the rise of social media as a business imperative, and we’re still hamstrung by a glut of weak and sometimes misleading statistical measures. In short, social media metrics often suck. I want to try to help fix this by drawing from the Convince & Convert team’s experiences with dozens of brands. I …

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