Etsy have answered merchants’ queries on Etsy SEO and listings after receiving questions from their sellers on search and listings optimisation. Etsy gathered sellers’ queries and took them to Etsy experts to deliver an updated guide on Etsy SEO and listings. Titles and tags Etsy says that the most descriptive are relevant keywords for sellers’ […]
Etsy answers merchants’ queries on Etsy SEO and listings Read More »
Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own content. Here is a list of free copywriting podcasts. There are shows that explore content marketing, address the tools and techniques of writers, review small business copy issues, and more The Copywriter Club Podcast The Copywriter Club Podcast The Copywriter
9 Free Copywriting Podcasts for Ecommerce Merchants Read More »
Shopify’s revenue for 2018 was $1.1 billion, up 59 percent over 2017. At its current stock price, Shopify’s market valuation is roughly $41 billion. Operating in the shadow of online marketplaces and located in Ottawa, Canada, Shopify does not get as much attention as it should. A $41 billion market-cap business — NYSE: SHOP —
Shopify Excelled in 2018, Attracted More Merchants Read More »
The sensational implosion of the 20th-century American press was precipitated by a combination of hubris and negligence. The press suffered from what might be understood as the formal characteristics of a personality disorder, a set of rigid beliefs and actions resulting in a pattern of familiar self-destruction—the same affliction of myopic arrogance that led to
I accidentally started Siri on my iPhone. It mistakenly thought I said, “Tell me about June my dog injure.” As you can see from the screenshot below, Siri was clueless about how to respond. It did make an effort, however. Siri misunderstood the query, which led to a meaningless answer. If you have shopped online
Advertising options for smaller fashion and lifestyle merchants include influencer marketing, such as on Facebook Groups. This example group focuses on fashion ideas for females over 40. Smaller fashion and lifestyle merchants typically have limited budgets. They must advertise wisely. There’s the cost of the advertising itself, as well as the expense of creating the
An update to Google Manufacturer Center gives advertisers the ability to add product pages to Google Shopping listings. In addition, advertisers also have access to new analytics capabilities to measure their results. Product Pages on Google Shopping Google Shopping merchants can now populate their listings with product pages. Merchants can use product pages to highlight
Google Shopping Lets Merchants Add Full Product Pages to Listings Read More »
Now that the holidays are over, it is time to review your business. In my December post, I suggested that January and February was a good time to do this. I suggested capturing critical holiday sales data to help with this analysis. A business is not isolated. It must evaluate internal capabilities as well as
Cultural changes affect all merchants — ecommerce and brick-and-mortar Read More »
California cancer and birth-defect warning requirements that took effect in August 2018 have stopped at least some online merchants from selling products to state residents. Although the new requirements place primary responsibility for providing warnings on product manufacturers, retail businesses (including ecommerce retailers without physical locations in California) cannot knowingly sell products to California residents
Right before heading into Christmas and the New Year holidays, it’s a great time to look back at the record-breaking holiday shopping season that’s just coming to a close. In this day of instant data, some early numbers show just how great the season has been so far and just how much it’s changing. According
Shopify Merchants See Big Gains, Upwork and Microsoft Target Freelancers Read More »
