Online merchants should always be concerned with their users’ experience. One of the best ways to keep updated on user experience and user interface strategies is by listening to design-themed podcasts. Here is a list of podcasts on designing for users. There are shows on UX, UI, and related topics. All of these feature leading […]
Social media helps current and prospective customers feel valued, appreciated, and informed. It instills trust. To entice holiday shoppers to come to a smaller store instead of, say, a leading brand, go the extra mile — from product selection to customer service to marketing, including unique social media campaigns. The most effective retail campaigns are personalized,
Holiday Social Media Tips for Fashion, Lifestyle Merchants Read More »
Online merchants need much expertise to manage all the aspects of running a business. Fortunately, new skills can be developed for little or no cost through education websites. Here is a list of online educational resources for merchants. There are platforms to master specific subject areas, such as search engine optimization, video production, and Facebook
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Traditional brick-and-mortar retailers have been slow to adopt omnichannel selling. Digital-first merchants have shown greater creativity. Casper, the digitally native mattress firm, has 19 physical stores, including a showroom in SoHo, New York, called The Dreamery. While traditional retailers such as Mattress Firm, Sears, Toys “R” Us, and Claire’s have filed for bankruptcy and other
Ecommerce Merchants Embrace Clicks-to-bricks | Practical Ecommerce Read More »
Malaysia held its 5th annual ‘Cybersale’ in September. So, what are the takeaways for companies who could participate in the future? In 2014, the Malaysian government launched a programme which encouraged merchants to offer special deals over a limited period. Attempting to imitate the success of Singles’ Day (China) and Cyber Monday (US), Malaysia’s version,
Is Malaysia’s annual #MYCybersale worth it for merchants? Read More »
Innovations in social commerce are paving the way for wider acceptance from consumers. Buy buttons on social networks make images shoppable and transactions simple. Social commerce platform Threads, for example, recently raised $20 million to sell luxury goods via social networks such as Instagram and WeChat. Threads is using the funding to develop artificial-intelligence-powered chatbots
When should holiday marketing begin? To me, holiday marketing should never stop. If that’s not feasible, finalize a holiday marketing plan as early as possible. It should address inventory, packaging, and preparing the website and physical location(s). It should also include plans for customer acquisition and retention, with calendars, promotions, and creatives. Here is my
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A motivated customer with an ax to grind can damage the reputation and revenue of an eCommerce store. Negative reviews are something everyone who does business online has to deal with, but they make many eCommerce merchants nervous — so nervous they’re tempted to scrub every negative review from their stores. But is that the
Should eCommerce Merchants Remove Negative Product Reviews? Read More »
Shopify (NYSE: SHOP) has launched a new app store with the goal of making the more than 2,400 apps in the store easier to find. According to Shopify, 85% percent of the merchants who use the company’s platform rely on apps to run their business. And the number of apps the average merchant uses has
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According to a NetElixer study, U.S. ecommerce sales increased by 13% in 2017 compared to 2016. On average, the holiday season accounts for approximately 20% of all retail sales, with some retailers surpassing 30%. It’s time to prepare for the holidays, not just by developing a digital marketing plan, but with technical improvements to drive
3 Things Ecommerce Merchants Need to Know Before The Holidays Hit Read More »
