Two years ago Coca-Cola scrapped its CMO role in favor of a chief growth officer, following the move by other Fortune 100 companies like Hershey’s and Kellogg. More recently, McDonald’s extinguished the role of CMO and created two new senior vice president positions – marketing and marketing tech. These growth-focused, highly data-driven, high-impact roles and […]
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Straight to the point guys. Buy my eBook if you want to think, feel and act like a successful blogger: Creating the Mindset of a Successful Blogger I learned 2 invaluable blogging success lessons over the years. Over 20,000 hours, actually. I have blogged quite a bit over the past 10 years of my life.
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The theory, principles and practices of agile ways of working Over the last few years, I have consistently heard and seen references to the terms ‘agile’ and ‘scrum’, most notably in a technology and project management context. However, more recently this has found its way into mainstream working environments, and I’ve noticed more and more
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Digital transformation requires more wholesale change than some industry leaders may assume, as Red Hat chief technologist Ian Hood explains. Ian Hood is chief technologist at global services provider Red Hat. In his role, he acts as a strategic adviser to the company’s community of customers and partners. Prior to this, he was responsible for
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Andrew Cooper, Associate Director, e-Commerce at Metric Theory. Andrew Cooper wanted to put himself in his clients’ shoes. In his free time, the associate director of e-commerce at digital marketing agency Metric Theory launched a Shopify site and began selling on Amazon. The experience helped him build the Amazon Ads practice area at the agency
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Gordon Gekko embodied blogging for money. He said what is worth doing is worth doing for money. Related blog posts and resources: I agree with that idea. Not with his insider trading. Old GG clues you in to how to boost blogging profits. If you blog you should make money blogging because you live a
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We all know that one of the many ways to make money online is to start a blog. Related blog posts and resources: Not only does it provide you with an avenue to write about what you’re passionate about, but it also offers you countless opportunities for growth. Also, blogging is a relatively cheap and
