We’ve all heard about how the internet is being inundated with more content than ever before. According to Domo, which creates the annual ‘Data Never Sleeps’ infographic that visually illustrates just how much data is created and consumed across the internet in a single minute, by 2020 there will be 40 times more bytes of […]
The theory, principles and practices of agile ways of working Over the last few years, I have consistently heard and seen references to the terms ‘agile’ and ‘scrum’, most notably in a technology and project management context. However, more recently this has found its way into mainstream working environments, and I’ve noticed more and more
Let’s be honest with ourselves a little bit here. Sending email campaigns can sometimes feel like one of two fun, but strangely aggressive, children’s games. Whack-a-mole, and pin the tail on the donkey. Sometimes it can feel like we are just trying to keep up. We know we need to send a daily newsletter, or
Using the Scrum Framework in your Email Marketing Teams Read More »
Marketers can no longer afford to make 12-month marketing plans and review them annually. The agile approach of marketing enables them to review the performance of their campaigns every 2 weeks, recalibrate the process and iterate accordingly There was a time when marketing was fairly simple. If you covered print, radio and television, your marketing
Marketers need to become even more agile to reach their audience with the right message, at the right time and through the right channel The world of DevOps is evolving, with more and more enterprises integrating this approach into their overall operations. This does wonders for the technical operations of your business. But it is
How agile marketers can take a page from DevOps teams Read More »
As much as expanding your business globally is important, you have to make sure you conquer the local market first Globalization has really transformed how we view our world. Globalization, whether you believe it to be good or bad, has turned the entire world into a single market that people can transact in easily, quickly
How companies are expanding into different markets globally Read More »
Agile marketing may have initially seemed like a fad, but its persistence is proving otherwise. Begun as a ‘call to arms’ at a SprintZero event in 2012, agile marketing was later formalized in the Agile Marketing Manifesto shortly after. The agile marketing values are reasonably straightforward: Validated learning over opinions and conventions Customer focused collaboration
Fad or fixture? The future of agile marketing in 2018 Read More »
Agile digital marketing: It’s time to consider how focusing on agility can reenergize your marketing efforts. As a marketer, you are probably familiar with the traditional waterfall process. This is where your team creates monthly, quarterly, and yearly plans comprised of a series of initiatives to launch throughout the year. While it is straightforward, this
Agile Digital Marketing Campaigns: A five-step framework Read More »
Agile is the prevailing trend in software development, and its philosophy is simple: Keep things loose and remain flexible as the nature and requirements of the project evolve. Rather than collecting detailed project specs at the beginning of an initiative and developing exactly what the specs require, developers are starting out with a framework or
The Secret to Better Content Marketing Comes From the World of Software Development Read More »
Now that we’ve officially declared quality victorious over its long-time nemesis quantity, I’d like to propose that we also retire the well-worn phrase, “Content is king.” Instead, I’d like to propose a new alliterative truth: “Quality is queen.” But how do we make it happen? In an interesting (and somewhat counterintuitive) twist, it turns out
Do Agile Marketers Wear the Quality Content Crown? Read More »
