There are many things that make me happy and free stuff is one of them. I love free samples at Costco, free Wi-Fi at coffee shops, free cookies at the car dealership, free parking, free customer support, and free upgrades. But out of all the free things, there’s one free thing that I especially love: […]
Components of a SaaS Marketing Strategy with a Freemium Model Read More »
Public relations is changing in the blink of an eye. There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets. The rallying cry of clients and executives was “Get us in the New
A Useful New Model to Get The Edge in Public Relations Read More »
Model N Inc. (NYSE:MODN) and Gridsum Holding Inc. (NASDAQ:GSUM), both competing one another are Application Software companies. We will compare their risk, analyst recommendations, profitability, dividends, institutional ownership, earnings and valuation. Valuation and Earnings Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Model N Inc. 146.25M 4.11 29.69M -0.90 0.00 Gridsum Holding
B2B Commerce Will Hit $1.3 Trillion by 2023 — Consider a Marketplace Model B2B eCommerce is growing and attracting new players making it ripe for transformation. Global accessibility to the internet and the dominance of mobile are challenging decades-old norms. Moreover, B2C’s success is inadvertently helping set new expectation for B2B commerce. As a result,
B2B Commerce Will Hit $1.3 Trillion by 2023 – Consider a Marketplace Model Read More »
SEO business seems to be the most profitable business currently due to its never-ending demands by the clients. Nowadays, retailers are more into online platforms as they know it is one of the biggest sources to generate sales. Not just product retailers, but plenty of small to large scale companies are even into online
An experienced fisherman will tell you that some fish will bite a baited hook when they are hungry, some bite it because they are curious, and some bite it because they are angry. The fish’s motivation can literally change with the wind, water temperature, cloud cover, air temperature, and a myriad of other reasons
The Traditional Marketing Funnel Is Dead — Use This Model Instead Read More »
The Tesla Model X is a great looking car. However, I’ve always felt the shiny chrome trims didn’t go with the high-tech look, and decided to “de-chrome” it. The local Tesla mod shops wanted over $1000 to cover the chrome with vinyl wrap. I thought that was way too expensive for a few strips of
Cooperation set up and tune up are often overlooked by businesses in their grand search for the right outsourcing partner. Surely, creating a detailed list of requirements for your project is massively important to receive accurate price quotes from vendors and establish the scope of work. However, by overlooking the different options for collaboration with
Simon Sinek explains how to truly differentiate a brand when most fail Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, which you can view at the end of this post. Its focus is on how leaders can inspire cooperation, trust and change in
Creating a value proposition with the Golden Circle Model Read More »
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow This is the second episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out Stage 1: Build. The idea behind the marketing maturity model is that every business needs to begin by building the
