small business marketing

5 Tools Every Business Needs to Create an Amazing Website

Your website is the heart of your online marketing efforts. Every other tactic that you undertake should drive visitors back to your website. It’s the one corner of the internet that is all your own. It’s where you can share your brand story in the way that best represents who you are and what you …

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What Does the Future of Paid Search Look Like?

Paid search has been an important channel in a comprehensive marketing strategy for years now. But we’ve also seen some major shifts in the way that PPC works, and as with most technological things, the pace of change isn’t slowing anytime soon. That’s why it’s important for marketers and business owners to be forward-thinking. Noting …

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Why A Solid Landing Page is Key to Effective PPC

Some marketers choose to send prospects who click on their paid search results to their website’s homepage. While this will certainly get them to a page with relevant information about your company, it is not the most effective option when dealing with search marketing. Instead of sending people to a generic page, it’s far more …

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The Three Step System for Keeping Clients for Three Years or Longer – Duct Tape Marketing

Marketing Podcast with John Jantsch on the 3 Step System to Keep Clients 3 Years or Longer I’ve been a marketing consultant for many years, working with all sorts of small business owners. Not only that, but I’ve also spent a lot of time with fellow marketing consultants, having developed the Duct Tape Marketing Consultant …

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How to Successfully Market a Startup With a Team of One

By Jennifer Rogina Your business is still in its infancy, but it’s doing well. You believe it can do even better, and you want to start marketing your company online. The problem? It’s only you. You don’t have a marketing background. You don’t have a team. You don’t have budget to hire a team or …

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