Imagine you have a concern about your heart. You visit your regular doctor, they perform a few quick tests, offer some general advice, and then refer you to a cardiologist to look into the issue further. This happens all the time in medicine. You start by seeing a general practitioner and when your needs go […]
Specialized Marketing Agencies and the Myth of the Full-Service Agency Read More »
Since the official inception of Seer’s Digital Analytics Team in 2015, there have been many questions regarding what we do and who we are (no we’re not robots unfortunately). Given that our team has grown significantly (see chart below), and the ever changing nature of the larger Digital Analytics field, this lack of clarity is
Image Source: Pixabay In the sea of VC-funded startups, a few notable companies flourish exponentially without any external funding. One successful case in point is Pagely, which now serves Fortune 500 corporations, like Visa, Disney, and Time Inc. In this article, we’ll discuss the myth surrounding VC funding and how startups can grow exponentially without
Debunking the Myth that Every Business Needs Investors Read More »
qimono / Pixabay How many people are involved in the customer buying decision? If you are a fan of CEBs research, the answer is 6.8. Other research says there is always a single dominant decision-maker. Still, other research suggests there is a dominant influencer (or mobilizer), that drives the decision-making. Too often, when I talk
Every day we read and hear about people saying they want to escape their stressful 9-to-5 jobs. We are further inspired by stories of people whose passive income ideas have helped them make it big. As it turns out, generating passive income is not as easy as investing your money and waiting for it to
Earning Passive Income Through Your Blog is NOT a Myth! Here’s How You Can Do It Read More »
Everyone knows that having an online presence can be an important element for the success of any small business today. Additionally, building a compelling website so that you can present the best side possible of your business to the outside world, is a prerequisite to help your business grow online. However, the challenge after building
Nobody likes a silo. Or a stovepipe for that matter. These insular structures are the bane of every organization’s existence because they restrict the flow of information and can lead to disastrous consequences like the General Motors ignition switch scandal. So not surprisingly, managers seek to break down silos wherever they can. The problem is,
Marketing Podcast with Jeff GoinsPodcast Transcript There are very few – maybe no – original ideas left, so stop beating yourself up looking for that one amazing new idea. The best and most profitable innovations are often created when someone blends two or three existing ideas in entirely new ways. It’s okay to be an
Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by SaneBox. Get some sanity back in your inbox. Take control of your inbox. Get all that stuff out of there that is dragging you down. I’m going to give you a special offer later in the show.
China is the world’s largest ecommerce market, making it a popular choice for brands looking to expand into new markets. One of the major differences between China and the western market is that Google doesn’t dominate the search market. In fact, on desktop Google only has a 5% market share and this is even lower
