Edwin Elijah Perkins had a shipping problem. His business, the Perkins Product Company, had more than 125 household and food products in its catalog, ranging from pie filling to hair remover. The products were sold in retail stores, through distributors, and direct to consumers via door-to-door salespeople and mail order. And mail order was the […]
Starting an online business isn’t easy, but for entrepreneurs who are willing to put in the work, they can yield tremendous rewards. There are several key points of which you must be aware if you want to sell products or services online. 3 Lesser-Known Entrepreneur Skills Everyone knows about the sales and marketing aspects of
Do You Know the Skills Needed to Grow a Successful Online Business? Read More »
When it comes to SEO, keyword research is an important foundational step. It’s easy enough to dismiss keyword research in favor of the more generalized “write great content” strategy. The fallacy with this approach is that “great content” doesn’t differentiate between people at different stages of the buyer’s journey – keywords do. You need to
6 Unique & Free Keyword Research Tools You Didn’t Know You Needed Read More »
The Story By the time Cliff Smith had moved to Bloomington to start his new career in PPC, he already had lots of experience in the marketing industry. He started his career by selling radio ads for a local station in Denver, where he first learned how to sell. By no means was this a
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A common question asked by many bloggers and many will have their own opinion. However, I currently have close to 4 blogs, and am in the process of starting my 5th so I wanted to shed some light on what I learned over the years. We often think writing great content is the only element
Is Content the Only Thing Needed to Increase Traffic? Read More »
Examples of the level of digital resourcing from Pharma marketing The question of the types of specialist digital marketing roles businesses need in an organisation is an ongoing challenge. Although some have said that we’re now in a ‘post-digital era of marketing‘, the reality is, that although marketing generalists are needed to plan and manage
How many digital specialists are needed in a marketing team? Read More »
Is tablet or smartphone security needed? Your tablet or smartphone device is not necessarily as susceptible to online threats as your laptop or desktop computer. That said, you can never be too careful, and dangers still lurk for mobile internet users. Naturally, if you’re going to protect your smartphone, you’ll want to use the best
No matter how great your business strategies are, they’re going to need constant adjustments in order to stay relevant. Whether it’s your marketing methods or growth plan, there’s a good chance that your business could use a bit of a refresh. Here are some tips from members of the online small business community to help
10 Ideas for Giving Your Small Business a Much Needed Refresh Read More »
When Google Ads (formerly AdWords) uses the word “simplify,” waves of concern ripple through the paid search community that the opposite will be true, controls will be lost and campaign performance will be affected negatively. The latest torment is coming from Google’s move to “simplify” how mobile apps are excluded in display campaigns. Per an
StartupStockPhotos / Pixabay Mentoring is not a new concept with the more forward-thinking companies developing mentoring programs for their executive talent. Some specifically aimed at women. Yet findings show that despite comprehensive mentoring women are still not getting the same amount of promotions as men, or indeed receiving the same quality of promotion as men.
Sponsoring as Well as Mentoring Needed for Women to Achieve Read More »
