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Youtube and youth advertising: Oversight and transparency for our newest babysitter

Channel: Video, Marketing Strategies Column /

In today’s world, consumers are (rightly) pushing for companies to be more thoroughly regulated. Transparency has become increasingly difficult to define and accomplish, especially as unlimited access to information without safeguards in place can have a negative impact on our most vulnerable population: children. In a recent Pew Research Center study, 80 percent of parents […]

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Forbes Agency Council Welcomes Newest Member, Dustin DeTorres

SEO BLOG /

“I’m very excited to share everything I’ve learned over the past decade with the readers of Forbes and confident that my collaboration with the Forbes Agency Council will further cement our position as thought leaders globally in Medical & Healthcare Search Engine Optimization (SEO).” ORLANDO, Fla. (PRWEB) January 29, 2019 Forbes Agency Council Is

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Could Godaddy Inc Class A (NYSE:GDDY) Go Up After Its Newest Short Interest Report?

SEO BLOG /

The stock of Godaddy Inc Class A (NYSE:GDDY) registered an increase of 34.79% in short interest. GDDY’s total short interest was 6.75M shares in January as published by FINRA. Its up 34.79% from 5.01 million shares, reported previously. With 2.27 million shares average volume, it will take short sellers 3 days to cover their GDDY’s

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The newest Forrester Wave on social listening platforms expresses disappointment in the category

A-From MTT, Channel: Martech: Social /

The coverage by social listening tools is expanding beyond social networks, but there are few clear differentiators between vendors and social data is still not extensively utilized across customer companies. Those are some of the main takeaways from the new Forrester Wave quarterly report, “Q3 2018 Global Social Listening Platforms.” (Available as a free download

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Mary Meeker’s newest Internet Trends report: Clouds keep rebuilding the landscape

A-From MTT, Channel: Martech: Analytics & Data /

When clouds take over, all the weather patterns change. That’s the clear subtext in the trends mapped out in this year’s version of the Internet Trends 2018 presentation from Kleiner Perkins Caufield Byers’s venture capitalist Mary Meeker, presented at Code Conference Wednesday. She points to the adoption of cloud computing — notably, the launch of

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Is Influencer Marketing Dead? A Hard Look at The Newest Data

Marketing /

Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness. We’ve seen this before with SEO, email marketing, Facebook marketing, and many others. It’s a fair question to ask, though. After all, each year brings new

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ICOs Are the Newest Form of Alternative Funding

Management, SEO BLOG /

If words like cryptocurrency, cryptocoin, Bitcoin, and blockchain befuddle you, you’re not alone. Even the U.S. Securities and Exchange Commission, the agency that is meant “to protect investors, maintain fair, orderly, and efficient markets, and facilitate capital formation,” is having a hard time keeping up with all the new alternative funding mechanisms. The latest funding

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