Operations

Salesforce Success Story – Matouk Streamlines Operations, Sees Big ROI

SEO BLOG, Small Business Advice, Sponsored /

While Fortune 500 brands enjoy an advantage in scale, small businesses thrive by differentiating themselves through agility and personal customer service. And for family-owned luxury bed linen manufacturer Matouk, choosing the right technology partners empowered the company to compete on price and service while growing customer relationships against their web-based competitors — the result is a 223% […]

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The pros and cons of marketing operations as a corporate vs. field function

A-From MTT, Channel: Martech: Management, Martech Column, SEO BLOG /

Marketing operations (MO) as a capability has exploded onto the scene because of fast-changing technology, the need for a more transparent, efficient, and accountable view of marketing and big-time pressure from the C-suite for marketing to contribute to the bottom line. Three years ago, very few companies had a dedicated marketing operations team. Today, a

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4 Keys to Marketing Operations Success

Marketing, SEO BLOG /

What does “best practices” in Marketing Operations (MO) look like, and how do industry-leading companies operate and integrate this highly valuable function? We polled more than 80 marketing leaders to find out. Key FindingsFour factors that survey participants say have contributed significantly to their MO success: Clarity and consistency across the organization—shared practices, a well-defined

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Is Operations Involved in B2B Customer Experience?

customer experience, SEO BLOG /

How would you like to reduce customer churn by 27%, increase Net Promoter ScoreTM by 65%, and outperform competitors by 20% in sales, purchasing, ordering, installation, billing, service inquiry, maintenance and account management processes? This progress was achieved by engaging employees company-wide in coordinating customer-focused improvements across Operations, Marketing, Service and other functional areas. The

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Optimizing the Marketing Operations (MO) Function

Marketing, SEO BLOG /

Part 1: Where are YOU on the Marketing Operations Maturity Model? It’s no secret traditional marketing is waning as changing customer behaviors and cloud technologies inject a new sense of purpose and business alignment into the discipline. Marketing is driving this change and responsible for operationalizing these strategic shifts. The basic charter of a MO

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5 Ways Technology is Saving Restaurants Money on Operations

SEO BLOG, Small Business Operations /

The United States Department of Agriculture (USDA) reports 133 billion pounds of food got wasted from stores and restaurants in 2010 alone.  To be fair, running a restaurant is a complicated business. Keeping on top of streamlining operations, reducing waste and replenishing ingredients is a big order. Ways Restaurant Technology Saves Money Here are 5

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In-House Creative Teams: How to Manage Process and Operations

SEO BLOG /

Creative teams are always on the cutting edge of fashion… what with all those different hats they wear. Team leads are not just coming up with concepts but also coordinating with various teams throughout the business, managing employees (in-house, remote, and freelance), tracking results, and, oh yeah, making sure all the creative work gets done

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Rise of the strategic marketing operations leader: Part 1

A-From MTT, Channel: Martech: Management, Martech Column, SEO BLOG /

A funny thing is happening to marketing operations leaders. Suddenly, they are showing up in executive meetings, in board rooms and acting as the “two” in the CMO’s “one-two punch” to transform marketing. Marketing operations (MO) leaders are evolving from “button-pushers” to vision creators and doers of how to operationalize ROI and customer-centric strategies. In

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