For years, when I ran low on laser-printer toner, I would search online for refurbished cartridges that were reasonably priced with good reviews. This did not work well. Some units produced type that was too light. Others were smeary. And once a cartridge that was supposed to be compatible with my printer did not function […]
The Most Overlooked Email Marketing Strategies of 2018 Email marketing campaigns show no signs of slowing down, with analysts reporting that email campaigns are still 40 times more effective in landing sales than social media platforms like Facebook and Twitter. How can marketers use these favorable numbers to their advantage? Tap Data Successful email campaign
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If you aren’t already aware, Google just refreshed the design of their beloved Gmail, and it’s a really solid improvement. With 1.4 billion users of the email platform, to say that this redesign was a massive undertaking is an understatement–the magnitude of the roll-out is intense. And before we dive in, if you want to
SEO isn’t very technical. But it becomes technical because so many marketers and content creators are using the latest “hack” to increase their rankings. The more information there is, the more differing opinions you hear, the more complicated it becomes. But at the end of the day, it boils down to a couple things: Getting
“Wash. Condition. Rinse. Repeat.” Sound familiar? It’s a common morning routine. And we all know how things run when we settle into a comfortable routine: it feels like life is on autopilot. Sometimes, that works. However, you might perform your routine so well that you forget to look for improvements. Perhaps your hair would look
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Creating fresh, original content that keeps consumers coming back for more, on a consistent basis, isn’t easy. In fact, it’s incredibly difficult. According to a recent survey from Content Marketing Trends, more than 53% of marketers don’t have the resources to consistently churn out great content, while a further 40% don’t have the budget to do it.
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Photo credit: Light and Dark Studio/Shutterstock SEO is vital for ecommerce websites. Here are five SEO techniques that deliver results – and that not many etailers are using. Starting an ecommerce business has become accessible now that companies like Shopify have made it as easy as uploading a few images. Everybody has the opportunity now
Four Overlooked PR Opportunities To Generate A Ton Of Free PublicityForbesIt ends up being a mutually beneficial arrangement: The site gets free content from an expert source and you get your name and your business’s name out there, along with backlinks that can help your search engine optimization (SEO). The key to winning … Source
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93% of Internet users browse the Internet on a mobile device every day. That’s 3.5 billion people who could potentially be seeing your website on their phones or tablets at any given time. It follows, then, that you should be working as hard as you can to optimize your online presence for mobile. Trust me,
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There is more to search engine optimization than keywords, titles, meta descriptions, and H1s. In this post, I’ll address three valuable, and often overlooked, SEO opportunities for ecommerce sites: PDFs, store locators, and product images PDFs and PDF Viewers Many ecommerce sites host a decent number of PDFs. You might not think that there is
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