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In order to execute a successful pay-per-click (PPC) marketing campaign, a significant amount of split testing is typically involved. With Facebook ads, for example, you need to test the image, value proposition, call-to-action, headline, body text and audience for each ad. Because of the infinite number of combinations available to test, it often takes some trial and error
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What do you mean by “my website’s ranking”? If you mean where your site appears in search results, then each page is treated separately, and is assessed separately for each search query. So your site may have an excellent page on blue widgets, which ranks very highly in search results, and a mediocre page on
The language-learning industry is fierce. It’s dominated by multi-million dollar corporations. These are companies with huge advertising budgets. They have books and software on every e-commerce platform and in every bookstore on the planet. It’s the sort of market that seems IMPOSSIBLE to penetrate. Benjamin sells an online course that teaches people how to speak
Let’s face it. The thank you page of almost every opt-in offer and lead magnet is nothing more than a placeholder marketers “have to” make. Most of the time, the thank you page will say something generic like.. “Thanks for signing up, your free prize it’s on it’s way.” Well, lucky for you, you’re reading
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This is a contributor post written by Brandon Weaver, Director of Content at Instapage, the world’s most customizable and designer-friendly landing page platform. He writes about landing pages and marketing, and has a healthy obsession with the Golden State Warriors. Say “hey” on twitter: @bkweav. In 2015, MarketingSherpa published a survey revealing that 72 percent
Landing Page Optimization Secrets You Need to Boost Subscriber Growth Read More »
This week members discuss dwell time and page speed and how much of a role exactly they may play in ranking. Also, Snapchat unveils a new publisher tool and Google opens up Google Job Search to the dev community. Is Dwell Time A Ranking Factor? Member KernelPanic, references a 2011 blog post from bing about
Dwell Time & Page Speed for Rankings & Google Job Search Opens: Weekly Forum Update Read More »
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The effect of JavaScript on mobile web performance is twofold. One, it is the second largest contributor to webpage weight, behind images, thereby increasing download time; and two, once downloaded, the browser then needs to run the script, which can delay the downloading/rendering of other (perhaps more important) assets on the page. JavaScript (aka scripts or JS) is
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In terms of getting the best search rankings, you can broadly break your SEO efforts into two areas: site-wide optimisation and optimising individual pages. Today we’re going to focus on the second of these two subjects, looking at how to maximise the search ranking of every page you publish. By following the steps in this
