mobile optimization

How SEO Will Change in 2020…and You’re Not Going to Like It

Are you ready for SEO in 2020? I know you’re probably saying, “But Eric, 2020 is months away! Why do I need to worry about that now?” I’ll tell you why. Things are going to change in a big way and if you aren’t preparing now, you’re going to miss the boat.  The biggest change …

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How to Create a Lead Gen Landing Page for Mobile That Converts

Landing pages are crucial to modern digital marketing campaigns. Unlike the past when just a website was enough to strengthen your outreach program, getting mileage requires focused attention at various levels, today. Your prospective customers are everywhere, using multiple devices with dwindling attention. In such a scenario, it is important to capture leads with the …

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Five ways SEOs can utilize data with insights, automation, and personalization

Constantly evolving search results driven by Google’s increasing implementation of AI are challenging SEOs to keep pace. Search is more dynamic, competitive, and faster than ever before. Where SEOs used to focus almost exclusively on what Google and other search engines were looking for in their site structure, links, and content, digital marketing now revolves …

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Top 10 Mobile Optimization Best Practices For E-commerce Sites

The share of mobile phone traffic has grown from 0.7% in 2009 to 52.2% in 2018 and this is expected to grow even further. Source But despite overall mobile use and mobile engagement in e-commerce on the rise, desktop users are still leading the way when it comes to converting. Although the “add to cart …

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How Progressive Web Apps could rule mobile ecommerce in 2018

Championed by Google since 2015, Progressive Web Apps (PWA) are set to explode as an option for brands to increase traffic and conversions on mobile. According to a recent study, a 100-millisecond delay can cost a site 7% of its conversion rate, and Google frequently reiterates that when it comes to capturing consumer attention, every …

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