Enterprise email and marketing automation provider iPost has announced a new integration with Adobe’s Magento commerce cloud. The integration will pass customer data stored in Magento to the iPost platform to help marketers create and deliver personalized messages and cross-channel campaigns. Transactional emails from Magento can also now be sent through the iPost platform. The […]
Email marketing remains highly effective for small businesses. But many brick-and-mortar retailers leave money on the table by not taking advantage of email’s personalization capabilities. Sure, you personalize names and subject lines when you send your emails. But that just scratches the surface of the possibilities this avenue offers. Keep reading to find out how
5 Personalized Email Marketing Ideas for Your Retail Business Read More »
November 8th, 2019 Marketing Erica Perry Privacy, safety, and security are all critical components of a trusted digital environment. They also offer a tremendous opportunity to innovate and build our businesses around private sharing and group culture that today’s audiences crave. By tuning into this important inflection point in our industry, we can begin to
4 Major Platforms Paving the Way for Private, Personalized Marketing Experiences Read More »
These days, the attention span of your audience is at its lowest point in human history. We know that 55% of visitors stay for 15 seconds or less on a page and that their attention span is limited to, more or less, 8 seconds. As a consequence, you have these 8 seconds to capture their
How to Boost Lead Generation with Personalized Quizzes Read More »
As consumers become increasingly aware of how personal data can be exchanged for value, their expectations from brand interactions are growing — especially for retail brands entering the holiday season. According to a survey from customer data platform RedPoint Global, 75% of consumers said that they wish retailers understood their personal preferences better and would
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media
Using dynamic content you can personalize your email and push notifications to create more relevant and engaging customer experiences. With Vero, you can use the Liquid templating language, and it’s full support for dynamic content to personalize your messages. Liquid offers a huge amount of flexibility to customize the data you already send to Vero,
Create personalized messages, faster | Vero Software Read More »
There you have it… a perfectly timed, perfectly targeted product recommendation automation flow ready to roll for those hot leads! With Sendlane Beacon you can deliver content that’s perfect for your website visitors’ wants and needs… so you can earn more sales! And when it comes to making sales, there’s no time like the present. So
Drive Revenue by Targeting Website Visitors With Personalized Product Recommendations Read More »
Caitlin Hutchinson Brand Marketing ManagerSendlane A native of San Diego, California, Caitlin has a passion for developing creative and engaging marketing content. Primarily responsible for overseeing the development, execution and delivery of digital content across all of Sendlane’s channels while maintaining an online presence of Sendlane’s team culture. Host of The Marketing Automation Hustle Podcast
Send Personalized, Perfectly Timed Automations With Tag-Based Triggers Read More »
Marketing these days is a lot like dating. In dating, it’s important to get to know each other but itcan be easy to scare quickly. There’s a fine line between the two. Consumers feel similarlyabout how they want to be marketed towards. Think of your fairytale date—it includes a list of things exactly catered to
5 Ways Personalized Marketing and Mobile Data are a Match Made in Heaven Read More »
