Thursday 10 October 2019, 7:00 am Editor’s Note: Marketers struggle to develop well-grounded strategies for engaging with different types of customers. Given the plethora of touchpoints available, how to best use the different types of options available is difficult, to say the least. Research struggles as well to evaluate the effects of different strategies employed […]
The Hidden Drivers of Persuasion in Retail Banking Read More »
Aristotle once wrote, “to be a master of metaphor is a sign of genius.” And the best way to master the metaphor? Devour lots of good metaphor examples! So, we’ve compiled a giant list of metaphors from content marketing, literature, famous speeches, and pop culture to give you a go-to resource. You’ll also learn: How
55 Metaphor Examples That’ll Pack Your Prose With Persuasion Read More »
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Whether you know it or not, you’re a writer. If you don’t consider yourself a professional writer, think about all the content writing you do on a daily basis—writing social media messages, sending IMs to your coworkers, texting your friends, emailing your boss, and typing up things like memos, meeting agendas, notes, and action items.
3 Principles of Persuasion to Make Your Writing Better Read More »
While the tools and features used to run successful marketing campaigns are ever-changing, there are six timeless principles of persuasion that can be used to write compelling landing page copy to drive more conversions on your website. Since the publication of “Influence: The Psychology of Persuasion” in 1984, Dr. Robert Cialdini’s six principles of persuasion
Using 6 Principles of Persuasion to Increase Conversions Read More »
Negotiation involves coming to an agreement regarding a particular matter and one of the critical skills in this context is the ability to persuade or convince another. Persuasion skills are a key ingredient to a successful negotiation. You need to be able to persuade your counterpart to understand and accept your position. Through learning key
Here’s the truth: All marketers think their creative is “good” until it is tested. Ultimately, consumers will tell you how effective your creative is, and that realization can be harsh. Some marketers might lean on a flashy web page to reel in consumers’ interest. However, standing out only scratches the surface—what you do next with
The Art of Persuasion: How to Make Effective Creative Read More »
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