In July, Google announced it would be extending App campaigns to show in the Discover feed and YouTube search results. Now, the company says it is working on updates to the way it treats and reports on creative assets across inventory sources. An update to App campaign modeling, rolling out in the next few months, […]
Facebook is giving more businesses access to its search ads, which will appear in general and Marketplace queries. Source link
Facebook Expands Search Ads Availability, Adds Search Results to Automatic Placements Read More »
So, you took up engineering dreaming to earn a handsome six-figure salary but you go weak in your knees when you learn the fact that only 20% of engineers graduating from India are employable. By now you must be wondering how to fall into that pleasant 20% spot and how come employability rate for engineers
The Ultimate Cheat Sheet for Engineering Students to Prepare for Campus Placements Read More »
It’s time for another edition of my favorite feature on this here blog: the online advertising news round-up! We’ve got Google sunsetting automated bidding strategies, Instagram thriving as an ecommerce platform, Walmart generating hype around its ad offering, and more. Google to sunset two automated bidding strategies Beginning in a couple weeks, you’ll no longer
News: Google Sunsets Bid Strategies, Tests New Shopping Ad Placements Read More »
SAN FRANCISCO — Discovery is a big theme at this year’s Google Marketing Live, its annual event to unveil new ads products, held in San Francisco this year. And several new ad units announced today are designed to address top-of-funnel consumer scenarios. Discovery ads, Gallery ads and expanded reach for Showcase Shopping ads were all unveiled at GML. These
There was a time when publishing a press release used to cost a fortune, even now many PR Distribution service providers are charging a lot in exchange for their services. Since the globalization of digital marketing, business and organizations are being able to reach thousands of audiences in a matter of hours with press release
Press release distribution is a digital marketing tool, being used mostly by business and organizations throughout the past few decades for sharing information with the mass population. It is the best tool for building an online reputation within the shortest time. In order to have a massive impact, firstly, you need to write a press
Press release distribution is a digital marketing tool, being used mostly by business and organizations throughout the past few decades for sharing information with the mass population. It is the best tool for building an online reputation within the shortest time. In order to have a massive impact, firstly, you need to write a press
While it is something often forgotten about and neglected for more important things, placements and are an important piece of making sure you’re allocating spend in the best possible way and steering clear of irrelevant or harmful surroundings. With the rollout of larger responsive Display ads on Google, we now have the ability to add
If you’re running Display campaigns, you understand the value of awareness campaigns. And to help boost awareness for my clients’ brands, I love to use YouTube as well. But targeting placements for video campaigns differs greatly from how we choose placements on the Display Network. I’m going to share three things you need to keep
