YouTube Ads

Five ways to target ads on Google that don’t involve keywords

Google is synonymous with search, but there are many different ad types available to Google advertisers that don’t require keyword targeting at all. In fact, Google Ads can be a particularly powerful tool for marketers who want to test different digital ad types without the complexity of managing multiple publishers. While Google isn’t quite a …

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Display Topic Targeting: 3 Reasons Why You Should Do It

Between social media and some of the new tools Google has been rolling out, we’ve been able to get greater insight into who our customers are rather than simply what they’re searching for. Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big …

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3 Tips for Refining YouTube Placements

While it is something often forgotten about and neglected for more important things, placements and are an important piece of making sure you’re allocating spend in the best possible way and steering clear of irrelevant or harmful surroundings. With the rollout of larger responsive Display ads on Google, we now have the ability to add …

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Measuring the Success of TrueView YouTube Ads

Scenario 1: Rob ran a 15-second TrueView ad for 30 days with the goal of increasing website traffic. The campaign yielded 5 conversions, with a 45% view rate. Rob deemed the campaign a success. Scenario 2: Rob ran a 30-second TrueView ad for 30 days with the goal of increasing brand consideration. The campaign yielded …

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