Most of us are aware of Google Ads auto-tagging but don’t know how it works. What does auto-tagging do and why is it important in your Google Ads account? Auto-tagging is a way for Google Ads to communicate all the details about a user session to Analytics. In turn, we are able to use the information […]
Stay on top of the latest advancements in paid search by taking a look at the big PPC trends for 2020 that are set to take the digital marketing industry by storm. As the world of Pay-Per-Click (PPC) becomes increasingly competitive, it has never been more important to ensure you are spending your budget efficiently
Pay-per-click (PPC) trends 2020 | Smart Insights Read More »
Before we talk about ecommerce, we have to address the elephant in the room: Amazon. From being the leader in direct to consumer sales, Amazon is now even in the call center software space thanks to its newest addition, Amazon Connect. This heavyweight ecommerce brand accounts for nearly 50% of all online shopping purchases. Not
The 6 Most Effective Ecommerce Discounts to Promote with PPC Read More »
Psst. Come closer, I have a secret: I didn’t study advertising or business in undergrad. Film school was my jam, and I had a penchant for screenwriting. This gets relevant to you in a minute here; I promise. A stripped-down definition of digital marketing is the deployment of advertising strategies informed by strong data analytics.
Use this story-telling device to enhance PPC reporting Read More »
The industry has a new association – the Paid Search Association – which formally launched yesterday. It describes itself as “the first association focused exclusively on the paid-search industry.” A mature industry. Upon first glance, it’s a somewhat surprising development given that marketers are increasingly seeking to overcome organizational silos and coordinate campaigns across channels. In
New trade group Paid Search Association launches with exclusive PPC focus Read More »
As a finalist for the Google Premier Partner awards, I recently had the chance to visit Google’s campus in NYC. There, I spoke to a Googler about the state of agencies and he lamented the fact that a large wave of PPC agencies that got their start during the last economic downturn in 2008 are
PPC automation will disrupt your business, but automation layering will save the day Read More »
Business owners always want to gain more customers and win back the old ones. After all, growth is impossible if you just rely on your existing customers. That’s why marketers are always looking for ways to gain more leads to become clients. You can do that using numerous lead generation techniques, including PPC or Pay-Per-Click
PPC Marketing: How to Reach Quality Leads and Prospects Read More »
I was working in the office late one night when my eyes beheld an eerie sight. For a monster from my account began to rise and suddenly, to my surprise… He did not do any kind of monster-themed dance, because he was a bot spending my ad budget on fraudulent clicks. If click fraud has
Click & Bot Fraud: The Spookiest Specters of PPC Read More »
“Machines are better than people!” While true in some instances, such a provocative statement conjures B-movie imagery of machines running rampant and destroying humanity — foretelling a time in which great intentions actually destroy the future. Not the case in PPC. It’s true that, in certain functions, machines ARE better than people. The brilliant minds
3 ways to take back control from PPC automations Read More »
Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey. Join our webinar on Oct. 24 to learn more about programmatic >> Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and
