video advertising

Pay-per-click (PPC) trends 2020 | Smart Insights

Stay on top of the latest advancements in paid search by taking a look at the big PPC trends for 2020 that are set to take the digital marketing industry by storm. As the world of Pay-Per-Click (PPC) becomes increasingly competitive, it has never been more important to ensure you are spending your budget efficiently …

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Why Should You Leverage Video Marketing

NEWLY UPDATED! This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Enjoy! “Nothing says ‘yawn’ more than an interminable text-based email or 50 slide attachment. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and …

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News Roundup 23rd August 2019

Facebook rolling out ‘Clear History’ tool, Twitter blocks Chinese state-backed accounts, YouTube removing chat function, New LinkedIn Live guide, Twitter’s new video ad bid and Facebook’s new movie ad tools This week has seen Facebook finally announce the rollout of its ‘Clear History’ tool, which will enable users to have more control over their off-site …

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News roundup 14th June 2019

Google changes search results, Instagram has fastest growing brand value, video is most engaging in-app ad format, Facebook meeting with anti-censorship groups, YouTube cracks down on white supremacist content, TikTok testing new ad targeting tools One of the biggest updates recently – besides Google’s algorithm update – is the news that the search engine will …

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Will streaming platforms usher in a golden age of branded film? – Econsultancy

According to a 2018 Ofcom report, the number of UK subscribers to streaming services has overtaken those for pay TV. This year, even more evidence of viewing trends came to light, as Netflix announced that it has reached 139 million subscribers globally. While other figures (such as the 40 million accounts that supposedly watched its …

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Intent-based SEO strategy for e-commerce

Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads “We don’t need SEO. We use Adwords. It works better for us.” I’ve heard this phrase countless times over in the e-commerce space, but it couldn’t be further from the truth. Nearly 43% of all e-commerce traffic is organic, …

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