video advertising

Why Should You Leverage Video Marketing

NEWLY UPDATED! This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Enjoy! “Nothing says ‘yawn’ more than an interminable text-based email or 50 slide attachment. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and …

Why Should You Leverage Video Marketing Read More »

News Roundup 23rd August 2019

Facebook rolling out ‘Clear History’ tool, Twitter blocks Chinese state-backed accounts, YouTube removing chat function, New LinkedIn Live guide, Twitter’s new video ad bid and Facebook’s new movie ad tools This week has seen Facebook finally announce the rollout of its ‘Clear History’ tool, which will enable users to have more control over their off-site …

News Roundup 23rd August 2019 Read More »

News roundup 14th June 2019

Google changes search results, Instagram has fastest growing brand value, video is most engaging in-app ad format, Facebook meeting with anti-censorship groups, YouTube cracks down on white supremacist content, TikTok testing new ad targeting tools One of the biggest updates recently – besides Google’s algorithm update – is the news that the search engine will …

News roundup 14th June 2019 Read More »

Will streaming platforms usher in a golden age of branded film? – Econsultancy

According to a 2018 Ofcom report, the number of UK subscribers to streaming services has overtaken those for pay TV. This year, even more evidence of viewing trends came to light, as Netflix announced that it has reached 139 million subscribers globally. While other figures (such as the 40 million accounts that supposedly watched its …

Will streaming platforms usher in a golden age of branded film? – Econsultancy Read More »

Intent-based SEO strategy for e-commerce

Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads “We don’t need SEO. We use Adwords. It works better for us.” I’ve heard this phrase countless times over in the e-commerce space, but it couldn’t be further from the truth. Nearly 43% of all e-commerce traffic is organic, …

Intent-based SEO strategy for e-commerce Read More »

News roundup 1st March 2019

YouTube stops ads on anti-vaxxer videos, Facebook to launch new premium ad service, consumer confidence still negative in face of uncertain Brexit, Oreo announces partnership with Game of Thrones, ACCC asks advertisers in Australia for feedback and TikTok fined for collecting children’s data Take a look at some of the news affecting marketers this week …

News roundup 1st March 2019 Read More »