Prescriptive

Evolving Analytics: Descriptive, Predictive, Prescriptive

Makers of Modern Marketing at Oracle: Elena Drozd  Welcome back to the Makers of Modern Marketing at Oracle! A blog series dedicated to the architects and risk-takers behind marketing at Oracle to give readers a peek into how we are building the future of digital marketing from the inside-out. This month we had the pleasure …

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How to Get Ready for Prescriptive Analytics and Boost Your Lead Gen Success

As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in the coming years? Lead generation is “the process of stimulating and capturing interest in a product or service for the purpose of developing a sales …

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